A/B Testing
What is A/B testing? A/B testing is a method of experimentation used by marketers to compare two versions of a variable such as a web...
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A
Abandoned Browse
What is abandoned browse? Abandoned browse is a marketing tactic typically used to target customers who browse products online but don’t add them to their...
Learn moreAbandoned Cart
What is abandoned cart? “Abandoned cart” refers to instances where customers add items to an online shopping cart, but abandon the transaction before completing checkout....
Learn moreAI Insights
What are AI insights? AI insights are a set of tools and techniques used to gain insight from data using artificial intelligence (AI). AI insights...
Learn moreAverage Order Value
What is Average Order Value (AOV)? AOV is a measure of the average dollar amount customers spend per purchase in a given retail or e-commerce...
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Behavioral Signals
What are behavioral signals? Behavioral signals refer to the marketing data collected on a customer’s interactions with a brand, including their website visits, purchases, and...
Learn moreBuying Journey
What is the buying journey? The buying journey is the process that customers go through when they make a purchase. It encompasses all of the...
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Channel
What is a channel in marketing? Marketing channels are the pathways through which goods, products, services, and information are transferred from producers to consumers. They...
Learn moreChurn
What is churn? In business and marketing, churn (sometimes referred to as attrition) is the rate at which customers stop doing business with a company....
Learn moreControl Group
What is a control group? In marketing, a control group is a subset of an audience or customer base used to gauge the effectiveness of...
Learn moreConversion
What is conversion? Conversion, as it is defined in marketing, is the point at which the recipient of a marketing message ( email, digital ad,...
Learn moreCross-Channel Marketing
What is cross-channel marketing? Cross-channel marketing is a type of marketing that uses multiple channels, both online and offline, to reach and engage with customers....
Learn moreCross-Channel Messaging
What is cross-channel messaging? Cross-channel messaging is a marketing strategy that involves sending messages to customers across multiple channels, such as web, email, mobile apps,...
Learn moreCross-Sell
What is a cross-sell? A cross-sell is a sales tactic used by businesses to encourage customers to purchase an additional product or service that is...
Learn moreCSAT
What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment that a customer feels after encountering a product or service....
Learn moreCustomer Behavior
What is customer behavior? Customer behavior is a combination of the actions and decision-making processes of consumers in response to a product, service, or brand....
Learn moreCustomer Engagement Platform
What is a Customer Engagement Platform? A Customer Engagement Platform is a solution used by marketers to unify sales, product, and behavioral data, enable 1:1...
Learn moreCustomer Experience
What is customer experience? Customer experience (or “CX”) refers to the overall interaction a customer has with a company and its products. It’s shaped by...
Learn moreCustomer Journey
What is a customer journey? A customer journey is the route a customer takes with a company from initial contact through to first purchase, active...
Learn moreCustomer Lifecycle
What is the customer lifecycle? The customer lifecycle is the stages a customer goes through from becoming aware of a product or service to becoming...
Learn moreCustomer Lifecycle Management
What is customer lifecycle management? Customer lifecycle management (CLM) is a strategy for managing customer relationships, focusing on a customer’s entire journey with a business...
Learn moreCustomer Lifecycle Marketing
What is customer lifecycle marketing? Customer lifecycle marketing is a marketing strategy that focuses on creating personalized and targeted experiences for customers at each stage...
Learn moreCustomer Lifetime Value
What is customer lifetime value? Customer lifetime value (CLV) is a metric that estimates the total amount of revenue or profit a business is expected...
Learn moreCustomer Loyalty
What is customer loyalty? Customer loyalty is the long-term commitment of customers to continually purchase from, and stay loyal to, a specific brand. It involves...
Learn moreCustomer Obsession
What is customer obsession? Customer obsession is a business mindset focused on putting the customer at the center of every aspect of the business, including...
Learn moreCustomer Onboarding
What is customer onboarding? Customer onboarding is the process of introducing a new customer to your brand and ensuring they are able to use the...
Learn moreCustomer Retention
What is customer retention? Customer retention focuses on providing quality customer service, encouraging repeat purchases, and improving customer loyalty to reduce churn. Ultimately, customer retention...
Learn moreCustomer Segmentation
What is segmentation? Segmentation is the process of breaking down a market into manageable, distinct groups of customers who share similar characteristics or needs. Customer...
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Data Silo
What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in isolated systems or databases within...
Learn moreDeep Learning
What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks to model complex systems and relationships. It’s become...
Learn moreDeep Linking
What is deep linking? Deep linking is the practice of linking to a specific piece of content, located either in-app or on a website. Website-to-website...
Learn moreDynamic Segmentation
What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividing your customer database into different groups (or segments) based on...
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E-commerce Email Marketing
What is e-commerce email marketing? E-commerce email marketing is a form of digital marketing that uses emails to reach potential customers and promote products or...
Learn moreE-commerce Marketing
What is e-commerce marketing? E-commerce marketing is the process of driving traffic to an online business or e-commerce website with the goal of generating leads,...
Learn moreEmail Automation
What is email automation? Email automation is a process of automatically sending emails in response to certain predetermined activity or behavior triggers. It enables companies...
Learn moreEmail Automation Strategy
What is an email automation strategy? An email automation strategy is a marketing technique built around emails that are programmed to automatically send when a...
Learn moreEmail Deliverability
What is email deliverability? Email deliverability is the process of ensuring that emails sent from an email sender to a recipient are delivered successfully. The...
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Geofence
What is geofencing? Geofencing is a location-based technology that enables users to draw virtual boundaries around an area. It relies on GPS, RFID, and WiFi...
Learn moreGoogle Analytics
What is Google Analytics? Google Analytics is a free web analytics tool offered by Google that helps track and report website traffic. It provides insights...
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Hard Bounce
What is a hard bounce? A hard bounce is an email that cannot be delivered to the intended recipient. This happens when a user’s mailbox...
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In-App Messages
What are in-app messages? In-app messages are notifications that appear within a mobile app while it is being used. These messages can be personalized and...
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Key Performance Indicators (KPIs)
What are Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are measurable values that help businesses track and evaluate their progress towards achieving specific goals....
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Marketing Automation
What is marketing automation? Marketing automation is the process of leveraging technology automate, optimize and track marketing activities in order to optimize operational efficiency, improve...
Learn moreMarketing Campaign
What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service, or cause. It typically involves creating content and...
Learn moreMobile In-App
What is mobile in-app? Mobile in-app is a form of mobile marketing that uses overlay, in-line, or inbox messages to serve personalized content based on...
Learn moreMobile Marketing
What is mobile marketing? Mobile marketing is a type of digital marketing that involves creating and delivering promotional messages to potential customers via mobile devices...
Learn moreMobile Marketing Automation
What is mobile marketing automation? Mobile marketing automation is the use of technology such as Customer Engagement Platforms (CEPs) to automate and streamline mobile marketing...
Learn moreMulti-Channel
What is multi-channel? “Multi-channel” is an approach to marketing that engages customers across multiple channels, such as in-store, website, social media, and mobile app. It’s...
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Omnichannel Engagement
What is omnichannel engagement? Omnichannel engagement is the practice of interacting with customers across multiple channels, such as in-store, online, email and mobile. This multifaceted...
Learn moreOpen-Time Content
What is open-time content? Open-time content is content that is updated in real-time as soon as a user opens a message. It’s commonly used by...
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Personalization
What is personalization? Personalization in the context of marketing is the process of tailoring content and communication to individual customers based on their interests, preferences,...
Learn morePersonalized Marketing
What is personalized marketing? Personalized marketing allows marketers to create customized messages for different audiences or segments of their customer base in order to foster...
Learn morePoint Of Sale
What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retail store —- it was a...
Learn morePost-Purchase Upsell
What is a post-purchase upsell? A post-purchase upsell is a marketing tactic where a business offers customers additional products or services after they have already...
Learn morePredictive Analytics
What is predictive analytics? Predictive analytics is a form of data analysis that uses statistical models and machine learning techniques to identify patterns in large...
Learn morePredictive Intelligence
What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine learning techniques to analyze patterns and make predictions about future events...
Learn morePredictive Segmentation
What is predictive segmentation? Predictive segmentation is a platform capability used to predict the future behavior of a customer with high certainty based on their...
Learn moreProgressive Profiling
What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and completeness by gradually asking users more detailed questions over time...
Learn morePurchase Frequency
What is purchase frequency? Purchase frequency is the average rate at which customers buy products from a company during a certain period of time. It...
Learn morePush Messaging
What is push messaging? Push messaging is a form of communication used by marketers to send targeted, time-sensitive messages to their audience via web or...
Learn morePush Notifications
What are push notifications? A push notification is an effective tool for marketers to engage audiences with special offers, reminders, and updates. By sending out...
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Relationship Marketing
What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term customer loyalty to increase sales. It seeks to foster an emotional...
Learn moreRepeat Customer
What is a repeat customer? A repeat customer is someone who has made multiple purchases from the same company or brand. A customer becomes a...
Learn moreRepeat Purchase
What is a repeat purchase? Repeat purchase is the act of making multiple purchases from the same brand. It is generally seen as an indication...
Learn moreRetail Email Automation
What is retail email automation? Retail email automation is a marketing strategy that uses automated email campaigns to engage with retail customers in real-time. It...
Learn moreRetargeting
What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand in front of users who have previously visited their website,...
Learn moreRetention
What is retention? Retention in marketing is the process of converting a single-time customer into a returning, and eventually, loyal customer. This is an important...
Learn moreRetention in E-Commerce
What is retention in e-commerce? Retention in e-commerce refers to a brand’s ability to retain customers and prevent them from churning, defecting to a competitor...
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Single Customer View
What is a single customer view? A single customer view (SCV) is a unified, 360-degree view of a customer and their data, including all interactions,...
Learn moreStickiness
What is stickiness in marketing? Stickiness in marketing refers to a marketing campaign’s ability to make a lasting impression on potential customers. It’s a measure...
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Tech Stack
What is a tech stack? A tech stack is a combination of tools, software, and technologies used by a company to support the running of...
Learn moreTiered Loyalty Program
What is a tiered loyalty program? A tiered loyalty program is a rewards system that assigns customers different levels of status and corresponding benefits based...
Learn moreTransactional Messaging
What is transactional messaging? Transactional messaging is a type of automated communication typically delivered in real-time to a customer via email or SMS in response...
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Upsell
What is an upsell? Upselling is a sales strategy used to encourage customers to purchase an upgraded version of an item they are already considering...
Learn moreUser Profile
What is a user profile? Understanding the characteristics and tendencies of a user base is essential for any successful business strategy. By studying data collected...
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Web Channel
What is a web channel? Web channels are used by marketers to display personalised content on their websites based on real-time customer behaviour and engagement....
Learn moreWeb Messaging
What is web messaging? Web messaging refers to a variety of messages that users receive via a brand’s website. Web messaging typically falls into one...
Learn moreWebhooks
What are webhooks? A webhook is an automated message sent from an application when a specific event occurs. It contains a message or payload that...
Learn moreWhite Label
What is white labeling? White labeling is a process where one business — “Business A” — produces a product or service that is sold under...
Learn moreWin Back
What is win back? “Win back” is a marketing strategy used to re-engage and reactivate customers who have stopped buying from a business. The goal...
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1:1 Personalization
What is 1:1 personalization? 1:1 personalization is an approach to marketing in which relevant messages or experiences are tailored specifically to each customer on a...
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