SAP Emarsys Glossary
A
A/B Testing
What is A/B testing? A/B testing is a method of experimentation used by marketers to compare two versions...
Learn moreAbandoned Browse
What is abandoned browse? Abandoned browse is a marketing tactic typically used to target customers who b...
Learn moreAbandoned Cart
What is abandoned cart? “Abandoned cart” refers to instances where customers add items to an online shopp...
Learn moreAI Insights
What are AI insights? AI insights are a set of tools and techniques used to gain insight from data using...
Learn moreAverage Order Value
What is Average Order Value (AOV)? AOV is a measure of the average dollar amount customers spend per purc...
Learn moreC
Channel
What is a channel in marketing? Marketing channels are the pathways through which goods, products, servic...
Learn moreChurn
What is churn? In business and marketing, churn (sometimes referred to as attrition) is the rate at which...
Learn moreControl Group
What is a control group? In marketing, a control group is a subset of an audience or customer base used t...
Learn moreConversion
What is conversion? Conversion, as it is defined in marketing, is the point at which the recipient of a m...
Learn moreCross-Channel Marketing
What is cross-channel marketing? Cross-channel marketing is a type of marketing that uses multiple channe...
Learn moreCross-Channel Messaging
What is cross-channel messaging? Cross-channel messaging is a marketing strategy that involves sending me...
Learn moreCross-Sell
What is a cross-sell? A cross-sell is a sales tactic used by businesses to encourage customers to purchas...
Learn moreCSAT
What is CSAT? CSAT stands for customer satisfaction. Customer satisfaction is the level of contentment th...
Learn moreCustomer Behavior
What is customer behavior? Customer behavior is a combination of the actions and decision-making processe...
Learn moreCustomer Engagement Platform
What is a Customer Engagement Platform? A Customer Engagement Platform is a solution used by marketers to...
Learn moreCustomer Experience
What is customer experience? Customer experience (or “CX”) refers to the overall interaction a customer h...
Learn moreCustomer Journey
What is a customer journey? A customer journey is the route a customer takes with a company from initial...
Learn moreCustomer Lifecycle
What is the customer lifecycle? The customer lifecycle is the stages a customer goes through from becomin...
Learn moreCustomer Lifecycle Management
What is customer lifecycle management? Customer lifecycle management (CLM) is a strategy for managing cus...
Learn moreCustomer Lifecycle Marketing
What is customer lifecycle marketing? Customer lifecycle marketing is a marketing strategy that focuses o...
Learn moreCustomer Lifetime Value
What is customer lifetime value? Customer lifetime value (CLV) is a metric that estimates the total amoun...
Learn moreCustomer Loyalty
What is customer loyalty? Customer loyalty is the long-term commitment of customers to continually purcha...
Learn moreCustomer Obsession
What is customer obsession? Customer obsession is a business mindset focused on putting the customer at t...
Learn moreCustomer Onboarding
What is customer onboarding? Customer onboarding is the process of introducing a new customer to your bra...
Learn moreCustomer Retention
What is customer retention? Customer retention focuses on providing quality customer service, encouraging...
Learn moreCustomer Segmentation
What is segmentation? Segmentation is the process of breaking down a market into manageable, distinct gro...
Learn moreD
Data Silo
What is a data silo? In marketing, a data silo is where customer, product, or sales data is stored in iso...
Learn moreDeep Learning
What is deep learning? Deep learning is a branch of machine learning that uses artificial neural networks...
Learn moreDeep Linking
What is deep linking? Deep linking is the practice of linking to a specific piece of content, located eit...
Learn moreDynamic Segmentation
What are dynamic segments in marketing? Dynamic segmentation is a marketing practice that involves dividi...
Learn moreE
E-commerce Email Marketing
What is e-commerce email marketing? E-commerce email marketing is a form of digital marketing that uses e...
Learn moreE-commerce Marketing
What is e-commerce marketing? E-commerce marketing is the process of driving traffic to an online busines...
Learn moreEmail Automation
What is email automation? Email automation is a process of automatically sending emails in response to ce...
Learn moreEmail Automation Strategy
What is an email automation strategy? An email automation strategy is a marketing technique built around...
Learn moreEmail Deliverability
What is email deliverability? Email deliverability is the process of ensuring that emails sent from an em...
Learn moreM
Marketing Automation
What is marketing automation? Marketing automation is the process of leveraging technology automate, opti...
Learn moreMarketing Campaign
What is a marketing campaign? A marketing campaign is an organized effort to promote a product, service,...
Learn moreMobile In-App
What is mobile in-app? Mobile in-app is a form of mobile marketing that uses overlay, in-line, or inbox m...
Learn moreMobile Marketing
What is mobile marketing? Mobile marketing is a type of digital marketing that involves creating and deli...
Learn moreMobile Marketing Automation
What is mobile marketing automation? Mobile marketing automation is the use of technology such as Custome...
Learn moreMulti-Channel
What is multi-channel? “Multi-channel” is an approach to marketing that engages customers across multiple...
Learn moreP
Personalization
What is personalization? Personalization in the context of marketing is the process of tailoring content...
Learn morePersonalized Marketing
What is personalized marketing? Personalized marketing allows marketers to create customized messages for...
Learn morePoint Of Sale
What is a point of sale? Traditionally, a Point of Sale (POS) referred to the checkout counter in a retai...
Learn morePost-Purchase Upsell
What is a post-purchase upsell? A post-purchase upsell is a marketing tactic where a business offers cust...
Learn morePredictive Analytics
What is predictive analytics? Predictive analytics is a form of data analysis that uses statistical model...
Learn morePredictive Intelligence
What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine lear...
Learn morePredictive Segmentation
What is predictive segmentation? Predictive segmentation is a platform capability used to predict the fut...
Learn moreProgressive Profiling
What is progressive profiling? Progressive profiling is a technique used to ensure data accuracy and comp...
Learn morePurchase Frequency
What is purchase frequency? Purchase frequency is the average rate at which customers buy products from a...
Learn morePush Messaging
What is push messaging? Push messaging is a form of communication used by marketers to send targeted, tim...
Learn morePush Notifications
What are push notifications? A push notification is an effective tool for marketers to engage audiences w...
Learn moreR
Relationship Marketing
What is relationship marketing? Relationship marketing is a strategy that focuses on creating long-term c...
Learn moreRepeat Customer
What is a repeat customer? A repeat customer is someone who has made multiple purchases from the same com...
Learn moreRepeat Purchase
What is a repeat purchase? Repeat purchase is the act of making multiple purchases from the same brand. I...
Learn moreRetail Email Automation
What is retail email automation? Retail email automation is a marketing strategy that uses automated emai...
Learn moreRetargeting
What is retargeting? Retargeting is an online advertising tactic that helps businesses keep their brand i...
Learn moreRetention
What is retention? Retention in marketing is the process of converting a single-time customer into a retu...
Learn moreRetention in E-Commerce
What is retention in e-commerce? Retention in e-commerce refers to a brand’s ability to retain customers...
Learn moreT
Tech Stack
What is a tech stack? A tech stack is a combination of tools, software, and technologies used by a compan...
Learn moreTiered Loyalty Program
What is a tiered loyalty program? A tiered loyalty program is a rewards system that assigns customers dif...
Learn moreTransactional Messaging
What is transactional messaging? Transactional messaging is a type of automated communication typically d...
Learn moreW
Web Channel
What is a web channel? Web channels are used by marketers to display personalised content on their websit...
Learn moreWeb Messaging
What is web messaging? Web messaging refers to a variety of messages that users receive via a brand’s web...
Learn moreWebhooks
What are webhooks? A webhook is an automated message sent from an application when a specific event occur...
Learn moreWhite Label
What is white labeling? White labeling is a process where one business — “Business A” — produces a produc...
Learn moreWin Back
What is win back? “Win back” is a marketing strategy used to re-engage and reactivate customers who have...
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