Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Use Direct Mail with Digital Marketing
Connect print and digital to maximize reach and ROI.
Combine on and offline data to deliver 1:1 personalized direct mail that drives engagement and secures predictable, profitable revenue.
Unleash the power of 1:1 personalized direct mail, fueled by cross-channel customer data
Although offline engagements are highly impactful, direct mail can be costly and lacks the personalization of digital experiences. By automating direct mail campaigns, optimizing send lists, and combining transactional and behavioral data, Emarsys helps marketers send personalized content that delivers business outcomes.
Use data to fuel direct mail personalization
Increase engagement and drive conversion with personalized direct mail campaigns, powered by integrated first-party data. Emarsys unifies customer, product, and sales data to create a single customer view. This can be used to personalize direct mail campaigns with loyalty vouchers, product recommendations, and special offers.
See Emarsys for yourself in just 3 minutes
Discover why thousands of marketers trust Emarsys’s direct mail to drive customer engagement and accelerate business outcomes.
Bring cross-channel campaigns to life with direct mail
Bridge the gap between physical and digital marketing by adding direct mail to Automation Center programs. Depending on the entry points for your Automation Center program, you can send batch mailings or trigger them individually.
Gibson and Emarsys
Orchestrating Omnichannel Customer Journeys
In this tell-all video, you’ll explore Gibson’s approach to optimizing customer journeys, personalization, and driving lifelong customer loyalty.
Quickly launch pre-built templates
Direct mail provides an intuitive interface that saves marketers hours of time by allowing them to upload content and create campaigns from a wide range of templates, such as postcards, catalogues, letters, and flyers. The finished campaign is then added to an Automation Center program where you can set the schedule, recipient list, and trigger.
Hear it from our customers
Increasing engagement and enhancing digital customer strategies with direct mail
“We used the recommendation engine of Emarsys … It’s highly personalized based on the clicking or buying behavior of the customers. And when the customer [receives] this mailing, we will see the products [they] viewed in the shop.”
Learn more about how direct mail fits into our wider customer engagement platform
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.