Use Direct Mail with Digital Marketing

Connect print and digital to maximize reach and ROI.

Combine on and offline data to deliver 1:1 personalized direct mail that drives engagement and secures predictable, profitable revenue.

3 Minute Product Tour

Hero Direct Mail

Unleash the power of 1:1 personalized direct mail, fueled by cross-channel customer data

Although offline engagements are highly impactful, direct mail can be costly and lacks the personalization of digital experiences. By automating direct mail campaigns, optimizing send lists, and combining transactional and behavioral data, Emarsys helps marketers send personalized content that delivers business outcomes.

Connect direct mail to every channel
Cut costs by 5-15%
Eliminate manual labor and human error
Increase ROI up to 50%

Use data to fuel direct mail personalization

Increase engagement and drive conversion with personalized direct mail campaigns, powered by integrated first-party data. Emarsys unifies customer, product, and sales data to create a single customer view. This can be used to personalize direct mail campaigns with loyalty vouchers, product recommendations, and special offers.

01 Direct Mail Use Data To Fuel Direct Mail Personalization

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Bring cross-channel campaigns to life with direct mail

Bridge the gap between physical and digital marketing by adding direct mail to Automation Center programs. Depending on the entry points for your Automation Center program, you can send batch mailings or trigger them individually.

02 Direct Mail Bring Cross Channel Campaigns To Life With Direct Mail

Gibson and Emarsys

Orchestrating Omnichannel Customer Journeys

In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty

12 minutes

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Quickly launch pre-built templates

Direct mail provides an intuitive interface that saves marketers hours of time by allowing them to upload content and create campaigns from a wide range of templates, such as postcards, catalogues, letters, and flyers. The finished campaign is then added to an Automation Center program where you can set the schedule, recipient list, and trigger.

03 Direct Mail Quickly Launch Pre Built Templates

Hear it from our customers

Increasing engagement and enhancing digital customer strategies with direct mail

Hear their story

“We used the recommendation engine of Emarsys … It’s highly personalized based on the clicking or buying behavior of the customers. And when the customer [receives] this mailing, we will see the products [they] viewed in the shop.”

Janina Kraus,
Janina Kraus, Team Lead CRM, flaconi

Learn more about how direct mail fits into our wider customer engagement platform


Customer Lifecycle Exported

Customer Lifecycle Management

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

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Intelligence Analytics Exported

Intelligence & Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

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Strategies Tactics Exported

Strategies & Tactics

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

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Why is Emarsys the platform trusted by 1500+ companies worldwide?
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Deliver the
predictable, profitable outcomes that your business demands with our omnichannel marketing solution

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