Retail Marketing Platform for e-commerce, mobile and in-store customer engagement
Convert more shoppers, more often, at higher value
Grow online, mobile, and store sales by engaging with shoppers wherever they are. The Emarsys single, integrated platform allows marketers to execute based on a complete view of customer, business, and marketing performance.
The omnichannel retail marketing platform of choice for retail and e-commerce brands worldwide
Personalize the customer journey across any touchpoint, from online to in-store and back
Unify your customer, product, and sales data
Access the limitless possibilities of fully integrated data. Our Integrated Data Layer unifies customer behavior, purchase, inventory, SKU, and sales data to create a single customer view. This fuels our Personalization Engine to quickly deliver true 1:1 personalization at scale.
Increase store and online revenue with dynamic segments
Create and deliver compelling customer engagements that drive online sales and enhance in-store clienteling with dynamic segmentation. With Emarsys AI, you can create segments that use past behavior and real-time data to automatically group customers by lifecycle stage, or their likelihood to engage, churn, or convert.
Maximize ROI with AI-powered retail marketing automations
Grow a database of engaged, high-value customers and dramatically improve time to value with pre-built, AI-powered retail marketing automations. From abandoned cart to customer churn, Emarsys identifies key growth opportunities and helps you capitalize on them fast, with easy-to-use strategies that can be executed in a single click.
Deliver transactional engagements at scale
Easily integrate Emarsys across email, web, mobile, ads, direct mail, and in-store, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.
See our retail marketing platform in just 3 minutes
Discover why thousands of marketers trust Emarsys’s retail & e-commerce solution to drive customer engagement and accelerate business outcomes.
Drive loyalty with cross-channel personalization
From in-store to online and mobile, create engaging, personalized cross-channel customer interactions that turn first-time customers into loyal, repeat buyers. Emarsys gives you the power to quickly build sophisticated 1:1 personalized cross-channels journeys within a single, easy-to-use retail marketing platform, all without IT support.
Uncover the revenue and ROI impact of returns
If a VIP customer returns everything they buy, are they really a VIP customer? Emarsys is the only customer engagement platform that unlocks your cross-channel returns data by lifecycle status, giving marketers a true view of return on investment, customer lifetime value, and overall marketing success.
See the revenue impact of marketing campaigns
Confidently demonstrate the impact of your retail marketing efforts on key business outcomes. Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, store sales, retention, loyalty, and more – all from a single retail marketing platform.
Accelerate time to value with industry-specific retail marketing strategies and tactics
Our crowd-sourced knowledge is built into the platform. Choose from 60+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Customers research online purchase offline
Offer a discount to your leads who make a purchase in the physical store after their online research.
First-time store buyer to repeat online
Encourage offline purchasing customers to make their first online purchase.
Store post-purchase cross-sell
Use offline purchase data to drive repeat sales through digital channels.
Download retail app
Ask your contacts who purchased online to download your app to gather push opt-in.
Winback defecting customers
Catch defecting customers before they become inactive and drive them to another purchase.
Communicate safety measures, new opening hours and other information related to store openings and closings.
Post-purchase store feedback
Encourage customers to review the specific store on Google or the brands’ website to build their online communities.
Loyalty points about to expire
Let members know when they have points which are about to expire. Encourage them to use their points.
Store re-opening (Geofencing)
Use geolocation to identify contacts that are near a store and send them an omnichannel personalized offer.
Hear it from our customers
Bridging the gap between physical and digital retail to achieve ‘commerce anywhere’
“Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution, and its ability to execute marketing automation across all touchpoints.”
The data-driven art of building sophisticated customer journeys
“I think relevancy is a big key, and [so is] using the tools that we have [at] our disposal within Emarsys. So again, we keep touching on segmentation and automation, but there’s a wealth of that [technology] which automates the progress and promotion of ‘test and learn.’”
Automating critical customer lifecycle stages to convert leads to customers
“Thanks to its ergonomic solutions and a user-friendly approach, we have seen precious gains in time and can communicate 360° globally. For example, we can easily integrate digital communications and responsive emails. The Emarsys platform makes our life easier, which wasn’t the case with our previous vendors.”
Increasing online revenue by 15% within 6 months of implementing Emarsys
“Emarsys has enabled us to create automated personalized customer journeys across email, onsite, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys.”
Using first-party data to drive purchase and marketing decisions
“What has been really rewarding to see since [we] started using AI is […] a 10% increase in our average basket value on a particular set of customer lifecycle. But we also won back 24% of the customers that were likely to defect.”