Retail Marketing Platform for E-commerce & D2C
Convert more shoppers, more often, at higher value
Grow online, mobile, and store sales by engaging with shoppers wherever they are. The Emarsys single, integrated platform allows marketers to execute based on a complete view of customer, business, and marketing performance.
The omnichannel retail marketing platform of choice for retail and e-commerce brands worldwide
Personalize the customer journey across any touchpoint, from online to in-store and back
Unify your customer, product, and sales data
Access the limitless possibilities of fully integrated data. Our Integrated Data Layer unifies customer behavior, purchase, inventory, SKU, and sales data to create a single customer view. This fuels our Personalization Engine to quickly deliver true 1:1 personalization at scale.
Increase store and online revenue with dynamic segments
Create and deliver compelling customer engagements that drive online sales and enhance in-store clienteling with dynamic segmentation. With Emarsys AI, you can create segments that use past behavior and real-time data to automatically group customers by lifecycle stage, or their likelihood to engage, churn, or convert.
Maximize ROI with AI-powered retail marketing automations
Grow a database of engaged, high-value customers and dramatically improve time to value with pre-built, AI-powered retail marketing automations. From abandoned cart to customer churn, Emarsys identifies key growth opportunities and helps you capitalize on them fast, with easy-to-use strategies that can be executed in a single click.
Deliver transactional engagements at scale
Easily integrate Emarsys across email, web, mobile, ads, direct mail, and in-store, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.
See our retail marketing platform in just 3 minutes
Discover why thousands of marketers trust Emarsys’s retail & e-commerce solution to drive customer engagement and accelerate business outcomes.
Drive loyalty with cross-channel personalization
From in-store to online and mobile, create engaging, personalized cross-channel customer interactions that turn first-time customers into loyal, repeat buyers. Emarsys gives you the power to quickly build sophisticated 1:1 personalized cross-channels journeys within a single, easy-to-use retail marketing platform, all without IT support.
Uncover the revenue and ROI impact of returns
If a VIP customer returns everything they buy, are they really a VIP customer? Emarsys is the only customer engagement platform that unlocks your cross-channel returns data by lifecycle status, giving marketers a true view of return on investment, customer lifetime value, and overall marketing success.
See the revenue impact of marketing campaigns
Confidently demonstrate the impact of your retail marketing efforts on key business outcomes. Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, store sales, retention, loyalty, and more – all from a single retail marketing platform.
Accelerate time to value with industry-specific retail marketing strategies and tactics
Our crowd-sourced knowledge is built into the platform. Choose from 60+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Abandoned Browse on Top-Selling Category
Follow up a website browse of top-selling items where no purchase was made and no items were added to the cart.
Convert hot leads
Identify leads who are likely to convert and drive their first purchase with a targeted incentive.
Leads research online purchase offline
Encourage leads who have researched products online to make their first purchase in-store.
Download retail app
Ask your contacts who purchased online to download your app to gather push opt-in.
Winback defecting customers
Catch defecting customers before they become inactive and drive them to another purchase.
Wishlist price drop
Alert your customers that some of the products they put on their wishlist have gone on sale.
Enhance customer data (Loyalty)
Ask for further CRM data (i.e., date of birth) to ensure better personalization and give an incentive in return.
Loyalty points about to expire
Let members know when they have points which are about to expire. Encourage them to use their points.
Store re-opening (Geofencing)
Use geolocation to identify contacts that are near a store and send them an omnichannel personalized offer.
Hear it from our customers
Securing 25% revenue growth with consolidated data and automated omnichannel experiences
“Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”
Bridging the gap between physical and digital retail to achieve ‘commerce anywhere’
“Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution, and its ability to execute marketing automation across all touchpoints.”
The data-driven art of building sophisticated customer journeys
“I think relevancy is a big key, and [so is] using the tools that we have [at] our disposal within Emarsys. So again, we keep touching on segmentation and automation, but there’s a wealth of that [technology] which automates the progress and promotion of ‘test and learn.’”
Balancing automation with human-led marketing to create an award-winning CRM strategy
“With Emarsys, we are creating personal one-to-one experiences for our 1.5 million customers globally. We have automated 500 unique journeys, which resulted in 70% retention.”
Using first-party data to drive purchase and marketing decisions
“What has been really rewarding to see since [we] started using AI is […] a 10% increase in our average basket value on a particular set of customer lifecycle. But we also won back 24% of the customers that were likely to defect.”
Driving growth through loyalty and personalized experiences
“One metric we’re always looking at very closely is the average order value. It’s just a very important metric for us […] For example, we see an uplift of more than 40% for VIP customers, which is amazing.”