Announcing updates to mobile channels, personalization, loyalty, and the platform experience
The Empowered Marketer’s Path to
Omnichannel Engagement
More power, greater flexibility, better marketing! In this release, unlock more real-time personalized experiences, grow your loyal customer base, and quickly adapt to the ever-changing market demands. These enhancements will save you time and enhance your customers’ omnichannel experience.
What’s New!
Product Video
Mobile, SMS, and Web Push Enhancements
Increase active customers and drive retention with real-time experiences using Web and Mobile push. Rapidly integrate your preferred SMS partner with a new API (no service ticket needed!) and expand your omnichannel reach.
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Product Video
Personalization and Segmentation Updates
Confidently deliver personalized emails with enhanced tools for product recommendations using Emarsys Script Language and Self-Service Availability Filtering. We’ve also made your segmentation experience more consistent, more flexible, and easier to use.
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Product Video
Loyalty Enhancements
Grow lifetime value and unlock insights among your loyal customers by awarding points based on tiers and actions, voucher analytics, updating and analyzing voucher usage, and importing loyalty data.
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Product Video
The Marketer’s Experience
Improve the way you work on the Emarsys platform with new product recommendation options, integration with SAP Customer Data Cloud, and UI updates.
Watch NowNew Features in Pilot
One of our core Emarsys values is “we always innovate.” And your input is invaluable to that innovation! Join our Product Pioneer program as we pilot these features:
Mobile Wallet
Launch campaigns with wallet passes such as voucher, coupons, loyalty cards, and event tickets.
In-App Personalization
Personalize in-app content with contact, voucher, or event data.
Campaign Analytics
Analyze the performance of campaigns and compare against channels and audiences.
Become a Product Pioneer
Influence and preview new features before they are generally available. Collaborate with product teams and peers to shape the future of the Emarsys solution.
Join Our User Community
You can track our ongoing deployment of new features, as well as share your thoughts and questions with us and your peers.
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