Engage Anyone, Personalize Everywhere, Reach Everyone
The Empowered Marketers Path To
Omnichannel Engagement
We’re all about bringing more power to you — the marketer. One of the ways we do that is through constant innovation. With our latest features and product enhancements, you can strengthen campaign execution, adapt with speed and agility to meet ever-changing market demands, and make data-driven decisions based on proven guidance.
What’s New!

Integration: Commerce Plug-in and Account Engagement
Connect Emarsys with SAP Commerce faster than ever to activate tactics like abandon cart. With our SAP Sales Cloud integration, Emarsys users can collaborate with sales teams to nurture contacts using branded, automated omnichannel journeys that accelerate deal velocity to grow lifetime value.
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Consumer Product Tactics
Drive acquisition, retention, loyalty, and revenue with proven, industry-specific new tactics such as brand survey, product registration, warranty expiration, and more.
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Automation Center and Personalization Enhancements
Improve workflows, enhance the customer experience, reduce errors across your team, and easily validate campaign personalization rules.
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Self-Serve Value Measurement
Determine the impact of automation programs that measure AOV, website visits, purchases made, and more.
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The Marketer’s Experience
Get to work faster with new features that include SSO login, localized in-platform languages to enable your global team, and an updated Emarsys design (coming soon).
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Real-Time Web Personalization
Respond to customer behavior in real time with personalized experiences and content on web to maximize conversion and revenue.
Learn moreComing Soon: New Features in Pilot
We’re excited to announce the following features into pilot.
In-App Personalization
Personalize in-app content with contact, voucher or event data.
Audience Reporting
View, analyze and compare audience-related data for segmentation and campaign optimization.
Unified Product Personalization
Personalize product recommendations based on recent browsing activity and purchase history.
Mobile Wallet
Launch campaigns with wallet passes such as voucher, coupons, loyalty cards, and event tickets.
Conversational Channels
Engage customers on their preferred chat channel like WhatsApp.
Enhanced CDP Integration
Collect and synchronize consumer identity, subscription, and preference management.
Become a Product Pioneer
Influence and preview new features before they are generally available. Collaborate with product teams and peers to shape the future of the Emarsys solution.
Join Our User Community
You can track our ongoing deployment of new features, as well as share your thoughts and questions with us and your peers.