What's New in the Q3 Product Release
Release Innovations Overview
From content creation to campaign execution, AI is now doing more of the heavy lifting. This release brings new generally available capabilities that make it faster to build emails, inject personalized recommendations, visualize performance, and act on customer data — all without leaving your workflow. Combined with new data integration points, channel enhancements, and platform capabilities, this release helps you deliver marketing and customer engagement at scale that moves in lockstep with the rest of your business.
Hi, I'm Stefan Wenzel, Chief Product Officer of SAP Engagement Cloud. The way marketers work is changing and it's changing faster than ever. AI is no longer a feature on the roadmap. It's becoming the operating layer of modern marketing. Our Q3 Release focuses on making AI work harder for you, so your teams can spend less time creating campaigns and content, or chasing down reports, and in return, spend more time on strategy and direction. You'll also see our continued investment in connectivity across SAP and the broader CX technology landscape, helping you deliver real business outcomes through end to end processes. So let's get into it. We'll start with AI innovations and analytics. Let's see what is generally available for all customers in both editions. The AI-assisted Content Composer lets you create and adapt images and text directly within your block-based email. Enhance existing brand visuals, add or remove backgrounds, create scenes and generate tailored copy, grounded in the context of the audience segment, products and related campaigns for better results. For example, modify or generate content of an existing campaign in seconds. Everything is previewable and editable right inside the VCE email editor, so there's no need to jump between tools or start from scratch. Report Visualization for the AI-assisted Report Builder. Turn any single dimension report into a clean bar or line chart with one click. For instance, ask “What are the Opened, Clicked, Open Rate and Click Rate for my campaign categories in the past month?” and instantly visualize the results for your monthly executive review. Charts display up to 20 items for readability. Web Channel is now part of Campaign Analytics. Jump straight from the Web Channel app into pre-filtered campaign-level reports to see how they are performing. Metrics include impressions, clicks, and click rates. Or go directly to Campaign Analytics and select Web Channel from the dropdown. Specify your filters and dive into the results. The Recommendation Center is generally available in the Emarsys edition. It allows Marketers to influence the logic of recommendation strategies with just a few clicks, using static and dynamic product filters. The underlying machine learning models are trained on the full set of Web behavior data and can use the Product Catalog API. For example, send a newsletter for Father's Day that shows a special promo for the Italian market, with only high-end products dedicated to this week's promotional campaign labelled “Lifestyle”. Test your strategy before use, then insert it easily into your campaign. Let's turn to the channel and content-related improvements. Starting with what is generally available in both editions. Fuzzy Keyword Matching in Conversational Messaging removes the need for exact keyword replies. For example, if your flow expects the response “Track” responses like “track please” or a typo like “Trakc” will now correctly advance the contact down the right path. Enable it with a single checkbox on the Wait for Response node for more human friendly interactions across every conversational channel. WhatsApp Business User ID Support prepares you for WhatsApp's upcoming privacy update, where users can hide their phone number behind a username. A new dedicated BSUID contact field lets you identify these users seamlessly. For instance, when a customer subscribes to your WhatsApp updates using only their username, you can still recognize and message them without disrupting existing workflows. B2C Lifecycle Management enters Early Adopter care in Enterprise Edition, bringing template-based lifecycle modeling into the platform. Categorize contacts into mutually exclusive groupings based on purchase behavior. For example, use a template to automatically group contacts into “Silver”, “Gold”, and “Platinum”, then use those groups as segments in an automation program to send special offers to your highest spenders. Keep track of your segments through Audience Reporting. And finally, some updates regarding data and integrations. The new Sales and Service Cloud V2 integration for Enterprise Edition is in Early Adopter Care. It allows those who do not have SAP CDP to transfer master data for B2B accounts, contacts, employees and relationships, plus B2C individual customers. Sync updates of Sales and Service Cloud V2 fields to SAP Engagement Cloud in near-real time to power personalized marketing engagement that is in lockstep with sales. The integration also enables seamless Lead Handover between SAP Engagement Cloud and Sales and Service Cloud V2. For example, track which of your customers have interacted with a specific product´s Web Channel campaign and see your leads updated in Sales and Service Cloud V2. Apply for our Early Adopter Care program to bridge marketing and sales end-to-end. The Product Catalog API is now generally available in both editions, enabling streaming catalog updates. It ensures campaigns operate from the latest and most accurate product inventory. Upload only what's new or has changed, pause or delete items on demand and bring in any number of locales and custom fields at scale. For instance, your dynamically priced product always shows the most up to date price at the time of sending. Monitor performance through the new Product Catalog Data dashboard. Category Trees as part of the Shopify Plugin is now generally available in Emarsys Edition. Build a menu structure in Shopify, link it to product collections, and the hierarchy is imported and mapped automatically. For example, structure your catalog as Apparel > Men > Jackets in Shopify and use that same hierarchy for product affinity reporting and Predict recommendations in SAP Engagement Cloud, unlocking richer category-level insights. That wraps our Q3 Release and we are just getting started. Autonomous AI isn’t a moment for us. It's a direction. Every quarter we're going deeper. More intelligence, more automation, more of the heavy lifting taking off your plate so you can focus on what matters: Building relationships that last and revenue that grows. We'll see you next quarter.
