Omnichannel Marketing Automation Platform
Launch integrated campaigns across channels with speed and agility
From simple campaigns to sophisticated customer journeys, Emarsys empowers marketers with automations that significantly improve time to value.
Easily deploy integrated campaigns with our omnichannel marketing automation platform
Executing omnichannel campaigns, without extensive services engagement and IT resources, is difficult. The Emarsys omnichannel marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.
Unlock agile marketing automation
Rapidly launch personalized cross-channel campaigns using engagement and purchase data. Adapt your approach with agility based on testing, intelligent insights or real-time signals to deliver optimal customer experiences.
Orchestrate omnichannel campaigns at scale
With Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
In marketing, timing is everything. Emarsys helps you identify the critical moments in your customer’s journey and respond with the right message. In just a few clicks Emarsys lets you deploy a range of automations that trigger everything from abandoned cart to back in stock notifications, to win back and upsell campaigns in real-time.
Deliver next-level automation through our technology integrations
Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
More on Marketing Automation
Featured content