Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Engage contacts with digital advertising
Personalize advertising across display, search, and social to drive cross-channel revenue
Use CRM data to engage with contacts in real-time using automated, data-driven digital advertising campaigns.
Unleash the power of CRM data for search, display, and social advertising
Marketers face increasing pressure to drive more sales with less spend — all with fewer tracking and retargeting capabilities. Emarsys unlocks your first-party CRM data, helping you to segment key customers, create valuable lookalike audiences, and target the right customers with the right content during the right stage of their journey.
Use CRM data to refine segments
Create audiences based on contact behavior
Integrate advertising into your cross-channel mix
See the revenue impact of advertising campaigns
Integrate seamlessly with leading digital advertising platforms
Connect Emarsys with Facebook, Instagram, Messenger, Google, TikTok and Criteo to create valuable custom and lookalike audiences. Target customers who have engaged with content or visited your site with automated digital advertising campaigns.
Increase conversions with hyper-personalized advertising
Use Emarsys’ sophisticated segmentation to create specific micro-segments based on first-party data insights. Deliver ads with highly personalized content tailored to customer lifecycle stage, email responses, and purchase and browsing history that can be integrated into omnichannel automation flows.
See Emarsys for yourself in just 3 minutes
Discover why thousands of marketers trust Emarsys to drive customer engagement and accelerate business outcomes.
Acquire more valuable leads with lookalike audiences
Find new, high-value customers that share the preferences, browsing habits, and purchase history of your most valuable customers. Create lookalike audiences in social networks from source segments based on mobile, web, or email behavior, as well as customer lifecycle data and predicted behavior.
Optimize media spend with dynamic audience journeys
Automation Center audiences populate when contacts arrive at a certain point in an automated program. Dynamically add and remove contacts from the audience via Automation Center nodes. Eliminate wasted spend by ensuring the right ads reach the right audiences at the right time.
Gibson and Emarsys
Orchestrating Omnichannel Customer Journeys
In this tell-all video, you’ll explore Gibson’s approach to personalization, optimizing customer journeys, and driving lifelong customer loyalty
12 minutes
Extend the reach of existing campaigns
Scale the impact of your advertising by connecting existing campaigns with your cross-channel mix. Connect your ads channels to web, mobile, direct mail, and more, and offer a clear, concise 1:1 personalized cross-channel journey.
Hear it from our customers
“What AI did was to tell us when to communicate with [our customers]. Having a 1:1 conversation, having that freedom of actually reaching customers in that really great moment in time… it has delivered us a lot more revenue.”
Alexandra (Simion) Vancea,
Head of Marketing, BrandAlley
“Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing.”
Isabelle Zhou,
Head of Growth, Love Bonito
Serving personalized content with real-time triggers across devices, channels, and apps
“We now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform.“
Edit Dudás,
Head of CRM, Adidas Runtastic
Learn more about how digital ads fits into our wider customer engagement platform
DISCOVER MORE
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.
Why is Emarsys the platform trusted by 1500+ companies worldwide?
Learn more
![The Marketer’s Guide to First Party Data Led Advertising [Playbook]](https://emarsys.com/app/uploads/fly-images/68909/ema_feature_image_advertising_EN_1200x628px_01-Copy-510x264-c.jpg)
