Real-Time Triggers Across Devices, Channels, and Apps

With a huge international active user base interacting across devices, channels, and apps, adidas Runtastic wanted to consolidate communication for their users and provide the perfect fitness experience. They needed a system capable of processing huge amounts of activity data in real time, so that relevant and engaging feedback would be triggered as subscribers trained. Hear more of their story below.

Personalized Content with Cross-Channel Automation

The real-time capture, analysis, and execution capabilities of the Emarsys marketing platform perfectly matched adidas Runtastic’s needs. With powerful cross-channel automation, available via a highly accessible interface, adidas Runtastic could easily manage their digital marketing strategies to meet their objectives using engaging and personalized customer content

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“With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of these insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform.”

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Edit Dudás
Head of CRM, adidas Runtastic

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