Mobile-first Omnichannel Marketing Strategies
Create personalized mobile engagements that complement your omnichannel marketing strategies and drive loyalty.
Seamlessly integrate mobile data and experiences into broader omnichannel journeys
Mobile Wallet
Engage mobile customers and connect online-to-offline experiences without a mobile app.
Push
Get the right messages in front of customers with timely and targeted push notifications.
In-app
Drive engagement and conversion of active mobile customers through unique and personalized in-app offers.
Inbox
Keep long-term offers at the front of your customers’ minds with a simple-to-set-up in-app inbox message.
SMS & MMS
Launch contextually relevant SMS and MMS campaigns powered by AI-driven customer analytics.
Conversational Messaging
Create conversational experiences that allow 1:1 dialogue with customers and drive unbeatable engagement rates.
Mobile-first Ads
Engage with customers via ads on mobile-only or mobile-optimized social apps, networks, websites, and search.
RCS Messaging
Engage with users using personalized, feature-rich messages that drive higher engagement, and enable real-time feedback.
Connect mobile data and activity
Capture mobile engagement and behavior across devices and apps. Resolve identity cross-device and channel, combining mobile data with the rest of your customer data to power segmentation, personalization, automation and analytics.
Use predictive segmentation to power mobile-first campaigns
Create segments that power personalization across mobile web, mobile app and conversational channels. Use past behavior and real-time data to automatically group customers by lifecycle stage, or their likelihood to engage, churn, or convert, and engage them on their preferred channels.
Deliver AI-powered mobile web & app recommendations
Using product affinity, channel activity, customer behavior, purchase history and more, Emarsys AI delivers product recommendations, content and offers tailored to individual customers in real-time, via mobile web and mobile app channels.
Automate mobile engagements as part of omnichannel journeys
Schedule mobile campaigns or trigger real-time messages to reach customers on-the-go and in-the-moment. Emarsys’ marketing automation capabilities allow you to orchestrate mobile channels alongside other digital and offline channels. Maximize customer engagement and conversions by connecting with customers at the right time in the channels they use the most.
Drive interactions offline & in-store
Use geo-targeting to trigger timely push messages with personalized offers and context-rich updates that drive engagement in-store or at any physical property.
Close the loop on the digital-to-physical experience with loyalty, gift card or personalized voucher pass campaigns for customers to download to their mobile wallet and redeem on-site.
Engage mobile customers, beyond your app
Extend your reach to mobile customers who don’t use your app with mobile-optimized channels and non-native app experiences. Use Emarsys email templates optimized for mobile engagement.
Deliver web push notifications to drive traffic to mobile websites. And utilize our conversational messaging solution to drive brand engagement on widely adopted chat apps to unlock unbeatable engagement rates and revenue impact.
Measure the impact of mobile messages
Track how mobile impacts your business’ bottom line with insightful, integrated analytics that you can trust. View pre-built performance reporting across channels or for each mobile campaign and see attribution for mobile touchpoints to identify areas of success, growth and opportunities for improvement.
Optimize mobile strategies and execution with world-class professional services
Our mobile strategy, creative and campaign services are designed to accelerate implementation and adoption of mobile channels, plus elevate mobile messaging and engagement.
Our teams can help you to unlock the full potential of mobile channels and capabilities across the Emarsys platform to meet your unique business needs.
Hear it from the industry
Enhance your mobile strategy by connecting with our technology partners
Read our Omnichannel Guide to Retention & Loyalty
What is true customer loyalty? What differentiates it from other loyalty types and what strategies are brands like Levi’s, AO and Petco using to improve retention and loyalty? Our updated Omnichannel Guide to Retention & Loyalty answers these questions and more.
Tune into our upcoming webinar
Join us on 28th November 2024 for our webinar “Calling All Channels: Mobile’s Role in Driving Omnichannel Excellence” where we’ll share how global brands are seamlessly weaving mobile into their omnichannel strategies to drive engagement at scale.
View our Customer Loyalty Index
For the fourth year running, we’ve surveyed 12,000+ general respondents in the US, UK, Germany, Australia, and UAE to find out what drives customer loyalty. Learn about the impact of mobile apps on loyalty, as well as app usage by generation and which apps consumers use most often.
Hear it from our customers
Customer stories
Learn how mobile marketing fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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