The Omnichannel Guide to Retention & Loyalty: Refreshed
About the Guide
Are your customer loyalty programs over-reliant on incentivisation to drive engagement? Do loyalty members lose interest over time, disengage, or jump ship to competitor brands faster than you can say “Black Friday flash sale?”
It may be time to breathe new life into your loyalty efforts. If it’s fresh inspiration you’re after, this guide is a great place to start.
What’s Inside
In this guide, we take a pragmatic look at:
- How loyalty has changed over time: Understand what the 5 types of customer loyalty are and how these loyalty types have changed since 2021
- Creating an omnichannel loyalty & retention strategy: What are the four essential components of a successful loyalty & retention strategy?
- Customer journey mapping: See how global brands map their customer journeys to maximize retention & loyalty
- Segmentation and personalization: Which are the most effective ways to segment customers to improve loyalty
- Success stories: We share omnichannel strategies that have improved loyalty for global brands like Levi’s, AO and Petco
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