Customer Lifecycle Management Solution
Make every interaction impactful and valuable
Increase acquisition, purchase frequency, average order value, and retention by automating Customer Lifecycle Management across all your channels with our customer lifecycle management solution.
Drive loyalty by engaging in real-time throughout the customer lifecycle
Customers have come to expect seamless experiences at every interaction throughout the customer journey. Emarsys provides an integrated, AI-powered customer lifecycle management solution that unifies customer, product, sales, transactional, and behavioral data. It allows marketers to create dynamic segments, personalize engagements, and view detailed reporting and analytics by lifecycle stage, so you can see exactly where you are driving business results.
Customize journeys based on unique events, interactions, and past behaviour
Use AI and automation to react to customers in real time with personalized offers
Measure the impact of personalization on customer lifecycle marketing
Unify data and earn customer loyalty
Emarsys empowers marketers to easily onboard data in order to create a single view of the customer. This is then enriched with AI and predictive intelligence, allowing marketers to not only track customers throughout the customer journey, but also improve customer loyalty through personalized offers and product recommendations.
Build dynamic segments by lifecycle stage
What would normally take a marketer days can be done in just hours with our dynamic segmentation capabilities. Use Smart Insights to segment your contacts by first-time buyers, active customers, defecting customers, and inactive customers. Build AI segments that predict customer behavior and target them with campaigns that drive loyalty and customer lifetime value.
Improve CLTV with sophisticated marketing automations
Our customer lifecycle management solution comes with a host of pre-built, fully customizable tactics that can be deployed quickly across multiple channels. Each tactic comes populated with segments, automation flows, content, and channels tailored to your customers’ individual lifecycle stages. Our AI-powered automations help brands win back inactive or defecting customers, convert active buyers, trigger in-session upsells and cross-sells, and encourage repeat purchases.
Personalize every step of the customer journey
Our customer lifecycle management solution combines historical and real-time data to build a true view of every customer according to their lifecycle stage. Using visual affinity, channels, and purchase predictions, Emarsys drives customer loyalty by recommending content and product offers tailored to individual customers.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Deploy loyalty programs across multiple channels
With loyalty built into the Emarsys platform, your customer data and purchase behavior is automatically integrated. This allows you to easily create meaningful customer experience such as refer-a-friend incentives, points reminders, and tier-based rewards across multiple channels in a fraction of the time it would take using multiple tools.
Access dedicated Customer Lifecycle reporting and analytics
The Customer Lifecycle Dashboard acts as a single interface that allows you to track how much revenue has been generated from conversions in specific lifecycle stages. Each lifecycle stage is shown with a set of standard metrics, with drill-downs to more detailed reporting and Smart Metrics.
Here it from our customers
Customer stories
Learn more about how our customer lifecycle management solution fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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