Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Reaching the person behind the message
Our personalization engine delivers sophisticated, personalized campaigns across channels in real time based on what your customer wants and needs.
Be customer-first with an intelligent personalization engine
At its heart, personalization is about people and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when they want to receive it. When personalization builds trusted, loyal relationships, we — as marketers — win.
Achieving true 1:1 personalization comes down to data and your ability to unify it, understand it, and act on it with the power of AI
See the beauty of first-party data
Build deeper relationships with your customers by turning data-backed insights into personalized cross-channel engagements. By unifying first-party data — including demographics, sales, support calls and behaviors — you can better understand each customer and build a rich customer profile that allows you to engage them with relevant content in the moments that matter most.
Personalize marketing everywhere with ease
Our Integrated Data Layer powers the personalization engine by enriching customer data with AI-driven insights. Our tools allow you to turn insights into action by personalizing your channels. Save time and effort by only building personalized content once, applying it across every channel, and customizing it using drag-and-drop tokens.
Deliver personalized marketing through product recommendations that drive revenue
Our personalization platform combines historical and real-time data to build a true view of every customer. Using visual affinity, channels, and purchase predictions, Emarsys recommends products tailored to individual customers, while maintaining consistency across multiple channels.
Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction, and building confidence in brand interactions.
– Emarsys a leader again in the Gartner Magic Quadrant for Personalization Engines
Use predictive real-time segmentation to power personalization
Use our personalization engine to build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize email subject lines or content based on your customers’ engagement levels, target contacts based on their expected reactions to your web campaigns, or differentiate leads most likely to convert from those who will possibly go cold.
See the impact of your personalization efforts across channels
Measuring the impact of personalization when you’re running multiple campaigns across multiple channels gets complicated fast. Emarsys shows the revenue impact of personalization by consolidating all your data streams, channels, and campaigns within a single platform.
See our personalization engine in just 3 minutes
Discover why thousands of marketers trust the Emarsys personalization engine to drive customer engagement and accelerate business outcomes.
Hear it from our customers
Driving loyalty, revenue, and margins with personalized post-purchase and lifecycle campaigns
“Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy.”
Harnessing the power of actionable AI to reduce customer churn and increase AOV
“What AI did was to tell us when to communicate with those people. [And] having a 1:1 conversation, having that freedom of actually reaching customers in that really great moment in time… has delivered us a lot more revenue.”
Driving 200% YoY user growth and doubling US revenue with mobile personalization
“Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times.”
Achieving 5X revenue growth through personalization and Smart Insights
“We worked very closely with Emarsys to build all of our templates and build the logic that meant we could do that at scale… now, a lot of what we do happens in the background.”
Learn more about how personalization fits into our wider customer engagement platform
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.