
SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines
For a sixth consecutive time, we’re recognized in the Leaders Quadrant.
How We Lead in Personalization
SAP Emarsys enables you to create highly personalized omnichannel experiences that drive growth and revenue.
- AI-powered engagement and accelerated time to value: AI is baked into the SAP Emarsys platform. We empower you with AI-driven predictive segmentation for more targeted messaging, and our Gen AI capabilities make it easy to create more engaging content, faster.
- Data-driven personalization that scales: With SAP Emarsys, you can action data from any source, activating contextual and operational data to personalize and automate campaigns, at scale. Plus, you can leverage native SAP integrations and pre-built connectors to third parties, increasing the value of your investment.
- Industry-tailored solutions: As an SAP company, we bring a wide breadth of expertise to personalized omnichannel engagement. We’re purpose-built to accelerate marketing growth in retail, consumer products, sports and entertainment, travel and hospitality, utilities, and more.
Download the report to learn more about our recognition and analysis.
Get Your Copy of the Research
Discover why we’ve been recognized as a Leader in this report.
Get More from Your Omnichannel Personalization
To satisfy today’s customers, simply personalizing your message won’t cut it — you need to provide seamless, consistent experiences across all channels.
Our omnichannel customer engagement platform engages customers with AI-driven, personalized content they need, right when they need it most, no matter where they are.
About Gartner Research
Gartner, Magic Quadrant for Personalization Engines, by Penny Gillespie, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, Jason Daigler, 4 February 2025
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT and PEER INSIGHTS are trademarks and service marks, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.