Connect In-Store and Digital Marketing
Unlock and activate omnichannel data to deliver 1:1 personalization
Deliver a connected omnichannel customer experience from online to in-store and back with unified first-party data, Mobile Wallet, and AI-powered marketing automations.
Do more in-store with 1:1 personalized shopping experiences, powered by connected omnichannel data
In the ever-changing world of commerce, customers expect personalized experiences. If you want to meet those ever-increasing expectations, your stores can’t exist as silos. By integrating with your commerce channels, SAP Emarsys bridges the gap between online and offline, creating a two-way flow of data that connects businesses and consumers — driving 1:1 personalization at scale.
Capture first-party data and drive repeat purchases
Integrate online loyalty programs in-store
Track performance with a dedicated store dashboard
Promote in-store shopping with Mobile Wallet
Make data-backed decisions with AI-powered insights and analytics
Gain real-time visibility into the performance of your stores with dedicated store dashboards. By tracking your marketing impact down to country, city, store, and even specific product categories, our AI-powered analytics give you the insights you need to make quick, data-backed decisions that drive business outcomes.
Connect in-store and online purchase data to uncover true CLTV
Identify previously unknown in-store customers by collecting email addresses at point of sale. With enhanced agility to onboard your data faster, SAP Emarsys automatically connects your in-store customer data, giving you the insights you need to uncover their true lifetime value.
Turn POS into a digital revenue stream
Use your consolidated in-store and online first-party data to monetize point of sale with 1:1 personalized product recommendations. By gathering customer email addresses during a purchase, you can enrich e-receipts with targeted recommendations based on in-store purchases, online shopping behavior, and product affinity.
Increase AOV and CLTV with AI marketing automations
Take marketing impact beyond your in-store customer interactions with sophisticated, AI-powered marketing automations that reduce churn and drive repeat business. Nudge customers towards that all-important second purchase, upsell buyers collecting orders from your stores with recommendations for products in-stock at that location, and much more.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Close the in-store-online loop with Mobile Wallet
Remove the friction of in-store identification and reach your customers anywhere with personalized marketing campaigns. From loyalty cards to limited-time coupons and vouchers, Mobile Wallet helps you reach mobile customers without needing an app and drive loyalty with relevant offers at the most impactful moments.
Drive foot traffic and enhance the in-store experience with mobile
Create a frictionless in-store experience with dedicated mobile strategies. Use real-time geofencing to deliver personalized push offers that entice customers into nearby stores. Use SMS wait time reminders so customers can still browse your store while waiting in line to make a return. Increase mobile loyalty program sign-ups with in-store signage.
Hear it from our customers
Customer stories
Learn more about how in-store fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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