Connect In-Store and Digital Marketing

Unlock and activate omnichannel data to deliver 1:1 personalization.

Deliver a connected, consistent customer experience from online to in-store and back with unified first-party data and AI-powered marketing automations.

3 Minute Product Tour

Hero In Store

Do more in-store with 1:1 personalized shopping experiences, powered by cross-channel data

In the ever-changing world of commerce, customers expect personalized experiences. If you want to meet those ever-increasing expectations, your stores can’t exist as silos. By integrating with your commerce channels, Emarsys bridges the gap between online and offline, creating a two-way flow of data that connects businesses and consumers — driving 1:1 personalization at scale.

Capture first-party data and drive repeat purchases
Integrate online loyalty programs in-store
Track performance with a dedicated store dashboard
Promote in-store shopping with geofenced push

Make data-backed decisions with a dedicated store dashboard and detailed performance analytics

Demonstrate the true ROI of your digital marketing activities and loyalty programs with dedicated store dashboards. Emarsys Store Reporting tracks and analyzes marketing impact down to country, city, store, and even specific product categories, giving you data-driven insights on where to find your next growth opportunity.

01 In Store Make Data Backed Decisions With A Dedicated Store Dashboard And Detailed Performance Analytics

Connect in-store and online purchase data to uncover true CLTV

Identify previously unknown in-store customers by collecting email addresses at point of sale. The Emarsys Integrated Data Layer automatically connects your in-store customers to your in-platform Customer Data Layer, giving you the analytics you need to uncover their true lifetime value.

02 In Store Connect In Store And Online Purchase Data To Uncover True Cltv

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Watch Emarsys in Action

Turn POS into a digital revenue stream

Use your consolidated in-store and online first-party data to monetize point of sale with 1:1 personalized product recommendations. By gathering customer email addresses during a purchase, you can enrich e-receipts with targeted recommendations based on in-store purchases, online shopping behavior, and product affinity.

03 In Store Turn Pos Into A Digital Revenue Stream

Increase AOV and CLTV with AI marketing automations

Take marketing impact beyond your in-store customer interactions with sophisticated, AI-powered marketing automations that reduce churn and drive repeat business. Nudge customers towards that all-important second purchase, upsell buyers collecting orders from your stores with recommendations for products in-stock at that location, and much more.

04 In Store Increase Aov And Cltv With Ai Marketing Automations

Gibson and Emarsys

Orchestrating Omnichannel Customer Journeys

In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty

12 minutes

Watch Now!

Drive foot traffic and enhance the in-store experience with mobile

Create a frictionless in-store experience with dedicated mobile strategies. Use real-time geofencing to deliver personalized push offers that entice customers into nearby stores. Use SMS wait time reminders so customers can still browse your store while waiting in line to make a return. Increase mobile loyalty program sign-ups with in-store signage.

05 In Store Drive Foot Traffic And Enhance The In Store Experience With Mobile

Hear it from our customers

Transforming the in-store customer experience through sustainable fashion

Hear their story

“We’ve started to introduce a lot more personalized email marketing around our customers’ journey, and this shift has expanded, helping us […] to be value additive.“

Jessica Ozella,
Jessica Ozella, Senior Director, Growth Marketing Reformation

Creating innovative in-store and online experiences with first-party data

Hear their story

“We were able to analyze the data we had, bring it together in one place so it’s no longer siloed, [and then] make use of all the technology that Emarsys has in terms of recommendations.”

Sebastiano Elia,
Sebastiano Elia, Head of CRM & Customer Insight, Orlebar Brown

Increasing order value 5-6x with a best-in-class hybrid customer experience

Hear their story

“Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution, and its ability to execute marketing automation across all touchpoints.”

Shane Lenton,
Shane Lenton, Chief Innovation Officer, CUE Clothing

Learn more about how in-store fits into our wider customer engagement platform


Customer Lifecycle Exported

Customer Lifecycle Management

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

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Intelligence Analytics Exported

Intelligence & Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

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Strategies Tactics Exported

Strategies & Tactics

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

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Why is Emarsys the platform trusted by 1500+ companies worldwide?
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Deliver the
predictable, profitable outcomes that your business demands with our omnichannel marketing solution

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