Customer Loyalty Solution

Actively engage customers and keep them coming back with personalized loyalty programs

Supercharge omnichannel customer engagement and increase lifetime value with Emarsys’ native loyalty solution

3 Minute Product Tour

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Build brand loyalty across every customer interaction

With the SAP Emarsys loyalty solution, marketers can launch personalized omnichannel loyalty experiences that reward, retain, and drive repeat customers, all from a single platform. Brands can enhance the customer journey by incorporating loyalty plans structured on different tiers and statuses, incentivize existing customers based on actions, engagement, or customer behavior, and measure the impact of a loyalty program to a business strategy.

Achieving true 1:1 personalization comes down to data and your ability to unify it, understand it, and act on it with the power of AI

Create personalized loyalty programs that drive customer lifetime value
Accelerate time to value with natively integrated solution for seamless functionality
Measure the revenue impact between your loyal and non-loyal customers

Increase CLTV with integrated loyalty data and use cases

Activate loyalty-specific cross-channel campaigns to drive repeat purchases and retain more of your customer base. Enhance your marketing campaigns with drag-and-drop personalized loyalty content based on your unified data — customer tier status, points, offers, rewards, and more — for highly engaging communications that convert more customers, more often, and at a higher rate.

01 Loyalty Increase Customer Lifetime Value With Integrated Loyalty Specific Use Cases

Launch pre-built loyalty tactics with ease

Boost greater results from your marketing campaigns, faster, with easy to launch pre-built tactics such as “invitation to join loyalty program” or “notification for rewards redemption.” Drive loyalty program growth and forge new connections with non-members using channel-agnostic personalization and natively integrated use cases within Emarsys.

02 Loyalty Launch Pre Built Loyalty Tactics With Ease

See our customer loyalty solution in just 3 minutes

Watch Emarsys in Action

Personalize every moment to increase engagement

Drive conversions and increase retention by providing rewards, benefits, and personalized offers based on customer behavior, interactions, and events. Create highly relevant recommendations and deliver meaningful customer experiences based on your customers’ individual preferences and data-driven insights.

03 Loyalty Personalize Every Moment To Increase Engagemen

Create a consistent omnichannel experience for members

Tailor customer journeys to create more impactful, engaging moments across all your touchpoints. Quickly develop customer segments based on tiers and points and target them with 1:1 campaigns that foster brand advocacy and encourage repeat purchases.

04 Loyalty Create A Consistent Omnichannel Experience For Members

Gibson and Emarsys

Orchestrating Omnichannel Customer Journeys

In this tell-all video, you’ll explore Gibson’s approach to optimizing customer journeys, personalization, and driving lifelong customer loyalty

12 minutes

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See how your loyalty efforts drive growth and revenue

Track the business impact of your loyalty campaigns with out-of-the-box Loyalty dashboards that identify trends and patterns and measure their results against overall objectives. Easily monitor program performance for member enrollment, revenue attribution, customer growth, and more.

05 Loyalty See How Your Loyalty Efforts Drive Growth And Revenueb

Adapt to your loyalty needs with a composable solution

Leverage the extensibility of the Emarsys platform to accelerate your loyalty strategies with best-in-class partner solutions such as Mention Me. Grow customer lifetime value with advocacy data and insights to engage brand advocates and unlock acquisition through referrals. And scale your loyalty programs for the enterprise with Annex Cloud to optimize performance, across the globe.

06 Loyalty Adapt To Your Loyalty Needs With A Composable Solution

Hear it from our customers

Customer stories

Connecting the Online-to-Offline Experience and Driving Long-Term Growth with Loyalty

Hear their story
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+10% increase in average order value on loyal shoppers vs non-loyal shoppers 35% open rate for loyalty campaigns +34% increase in customer purchase frequency

Driving customer loyalty contextual, cross-channel experiences

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+47% Revenue in the last 2 years 5.5x Customer lifetime value over the customer acquisition cost >95% Of most valuable customer tier was captured by loyalty program

How Innovasport Drove 350K New Loyalty Members in Under 8 Weeks

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+200% Lift in online sales >40% Increase in loyalty program members >2x Increase in customer views

Integrating Loyalty and Unifying Data to Increase Average Order Value

Hear their story
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+34% conversion rate from first-to-second-time buyer, one month after launching loyalty +12.7% Average order value one month after launching loyalty +62% Repeat purchases one month after launching loyalty

Learn more about how personalization fits into our wider customer engagement platform


Customer Lifecycle Exported

Customer Lifecycle Management

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

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Intelligence Analytics Exported

Intelligence & Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

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Strategies Tactics Exported

Strategies & Tactics

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

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Why is Emarsys the personalization engine trusted by 1500+ companies worldwide?

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