Hero Emarsys Sap

Emarsys + SAP

Delivering exceptional customer experiences across the enterprise

SAP Emarsys is the omnichannel customer engagement platform for Intelligent CX from SAP, enabling brands to deliver AI-powered personalized interactions across channels.

Fueling CX growth together

With Emarsys at its core for customer engagement, Intelligent CX from SAP offers a comprehensive suite of solutions. By integrating these five solutions, businesses can create a holistic approach to customer experience management, improving customer satisfaction, and increasing retention rates and revenue growth.

Commerce Store Capability


Drive consistently profitable commerce outcomes across any business model at scale

Customer Relationship Loyalty Strategy Solution

Customer Engagement

Increase customer engagement and lifetime value with data-driven personalization

Segments Customer Data Capability

Customer Data

Grow revenue by activating customer data in real-time across CX and back-office operations

Product Recommendation Capability


Win more deals with intelligent recommendations and generative AI outreach.

Loyalty Multi Omni Channel Customer Service Solution


Deliver on your brand promise with intelligent customer service

Connecting experiences across the value chain with Intelligent CX from SAP

Emarsys, coupled with other Intelligent CX solutions from SAP, allows brands to connect the entire customer experience across the value chain to truly maximize the lifetime value of every customer. With a suite of composable, integrated solutions, brands and marketing teams can deliver exceptional customer experiences.

Updated Platform Graphic 01 Personalization Activate First Party Data
01 Emarsys Sap Connect Commerce To The Customer Journey

Enhance SAP Commerce Cloud with Emarsys omnichannel customer engagement

Plug-and-play integrations between Emarsys and SAP Commerce Cloud allow marketers to quickly deploy omnichannel campaigns such as order confirmation, cart abandonment, and post purchase review. Automate customer lifecycle communications and personalize engagements to generate profitable revenue and grow customer lifetime value.

04 Sap Integrations Sap Sales Cloud (1)

Maximize SAP Sales Cloud investments

Unite marketing and B2B sales by connecting your SAP Sales Cloud investment natively to SAP Emarsys Customer Engagement. Accelerate deal progression, improve conversions and reduce acquisition costs by segmenting and personalizing email, web, and mobile channel engagements at scale using information like contact name, buyer role, and historical sales.

Find out which SAP solutions connect with
the Emarsys platform

Learn more about how personalization fits into our wider Customer Engagement Platform

Discover more