Emarsys + SAP
Delivering exceptional customer experiences across the enterprise
SAP Emarsys is the omnichannel customer engagement platform for Intelligent CX from SAP, enabling brands to deliver AI-powered personalized interactions across channels.
Fueling CX growth together
With Emarsys at its core for customer engagement, Intelligent CX from SAP offers a comprehensive suite of solutions. By integrating these five solutions, businesses can create a holistic approach to customer experience management, improving customer satisfaction, and increasing retention rates and revenue growth.
Commerce
Drive consistently profitable commerce outcomes across any business model at scale
Customer Engagement
Increase customer engagement and lifetime value with data-driven personalization
Customer Data
Grow revenue by activating customer data in real-time across CX and back-office operations
Sales
Win more deals with intelligent recommendations and generative AI outreach.
Service
Deliver on your brand promise with intelligent customer service
Connecting experiences across the value chain with Intelligent CX from SAP
Emarsys, coupled with other Intelligent CX solutions from SAP, allows brands to connect the entire customer experience across the value chain to truly maximize the lifetime value of every customer. With a suite of composable, integrated solutions, brands and marketing teams can deliver exceptional customer experiences.
Enhance SAP Commerce Cloud with Emarsys omnichannel customer engagement
Plug-and-play integrations between Emarsys and SAP Commerce Cloud allow marketers to quickly deploy omnichannel campaigns such as order confirmation, cart abandonment, and post purchase review. Automate customer lifecycle communications and personalize engagements to generate profitable revenue and grow customer lifetime value.
Integrate SAP Customer Data Solutions to drive privacy, consent and personalization
Collect rich, permission-based customer data with SAP Customer identity and Access Management. Build a single data model with SAP Customer Data Platform, and activate that data using the Emarsys customer engagement platform to deliver highly personalized experiences that drive trust, loyalty and revenue.
Maximize SAP Sales Cloud investments
Unite marketing and B2B sales by connecting your SAP Sales Cloud investment natively to SAP Emarsys Customer Engagement. Accelerate deal progression, improve conversions and reduce acquisition costs by segmenting and personalizing email, web, and mobile channel engagements at scale using information like contact name, buyer role, and historical sales.
Learn more about how personalization fits into our wider Customer Engagement Platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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