SAP Engagement Cloud + SAP
Delivering exceptional customer experiences across the enterprise
SAP Engagement Cloud is the omnichannel customer engagement solution for Intelligent CX from SAP, enabling brands to deliver AI-powered personalized interactions across channels.
Fueling CX growth together
With SAP Engagement Cloud at its core for customer engagement, Intelligent CX from SAP offers a comprehensive suite of solutions. By integrating these five solutions, businesses can create a holistic approach to customer experience management, improving customer satisfaction, and increasing retention rates and revenue growth.
Commerce
Drive consistently profitable commerce outcomes across any business model at scale
Customer Engagement
Increase customer engagement and lifetime value with data-driven personalization
Customer Data
Grow revenue by activating customer data in real-time across CX and back-office operations
Sales
Win more deals with intelligent recommendations and generative AI outreach.
Service
Deliver on your brand promise with intelligent customer service
Connecting experiences across the value chain with Intelligent CX from SAP
SAP Engagement Cloud, coupled with other Intelligent CX solutions from SAP, allows brands to connect the entire customer experience across the value chain to truly maximize the lifetime value of every customer. With a suite of composable, integrated solutions, brands and marketing teams can deliver exceptional customer experiences.
Enhance SAP Commerce Cloud with SAP Engagement Cloud
Plug-and-play integrations between SAP Engagement Cloud and SAP Commerce Cloud allow marketers to quickly deploy omnichannel campaigns such as order confirmation, cart abandonment, and post purchase review. Automate customer lifecycle communications and personalize engagements to generate profitable revenue and grow customer lifetime value.
Integrate SAP Customer Data Solutions to drive privacy, consent and personalization
Collect rich, permission-based customer data with SAP Customer identity and Access Management. Build a single data model with SAP Customer Data platform, and activate that data using the SAP Engagement Cloud solution to deliver highly personalized experiences that drive trust, loyalty and revenue.
Maximize SAP Sales Cloud investments
Unite marketing and B2B sales by connecting your SAP Sales Cloud investment natively to SAP Engagement Cloud. Accelerate deal progression, improve conversions and reduce acquisition costs by segmenting and personalizing email, web, and mobile channel engagements at scale using information like contact name, buyer role, and historical sales.
Power unique engagement and build meaningful connections across your business
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AI Marketing
Enable teams and AI agents to orchestrate predictions, automations, and personalization — grounded in trusted, unified data.
Personalization
Use AI and trusted customer and business context to tailor audiences, content, offers, and recommendations across every channel.
Customer Data
Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction.
Strategies and Tactics
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
Connect with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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