Power Up Your Retention & Customer Loyalty Strategy

Discover how today’s top brands build and execute an omnichannel marketing strategy that increases retention, customer loyalty, and revenue.

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Omnichannel Marketing for Better Relationships, Retention, and Revenue

Customer loyalty isn’t just points and prizes — it’s about developing meaningful relationships with customers so they choose your brand again and again. But to create long-lasting relationships and build the true customer loyalty that increases CLTV, drives revenue, and accelerates business outcomes, you need personalized, omnichannel marketing.

Research from Forrester reveals that customer-obsessed firms using an omnichannel strategy experience:

62%
Higher
Margins
54%
Stronger Customer Retention and Loyalty
52%
Improved Customer Interactions

Insight to Drive Your Retention and Loyalty Strategy 

Whether you’re just starting your journey from single to multi-channel 1:1 marketing, or looking to increase the sophistication of your omnichannel marketing to better drive your retention and loyalty strategy, these resources can help you power-up to the next level.

Customer Loyalty Index 2024

For a third consecutive year, SAP Emarsys surveyed respondents across the US, the UK, Australia, and Germany to learn what today’s customers currently think and feel about loyalty, and how brands can earn their long-term loyalty in 2024 and beyond.

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Customer Loyalty Index 1
Omnichannel Guide To Retention And Loyalty

The Omnichannel Guide to Retention and Loyalty

What is true customer loyalty? What differentiates it from other loyalty types and what strategies are brands like Levi’s, AO and Petco using to improve retention and loyalty? Our updated Omnichannel Guide to Retention & Loyalty answers these questions and more.

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Discover the Omnichannel Difference

When you have an omnichannel approach for driving retention and loyalty, it’s a win-win for your customers and your business.

See why companies that lead with an omnichannel strategy experience higher margins, improved customer interactions, and better customer retention and loyalty.

 

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Forrester En
Josh Ehren,global Head Of Direct To Consumer

“It’s proven, time and time again, that if we can get our consumers to actually interact with us as a brand in multiple ways … we know (they’re) a more valuable customer to us. And ultimately, from the business side, it’s a benefit to us — but more importantly, it’s a benefit to our consumers.

4 Logo Ribbon Gibson Josh Ehren, Global Head of Direct to Consumer

Omnichannel Retention and Loyalty In Action

How Innovasport Gets to Know Their Customers Through Data

— Danielle Ríos,
Former Head of Loyalty, Innovasport

Visibility into Loyalty and Referrals Improves Communication for PUMA

— David Witts,
Senior Manager, CRM, Puma

How Disney Theatrical Group Uses Automation to Improve CX

— Nick Falzon,
VP Sales and Analytics, Disney Theatrical Group

Customer Lifecycle Automation Drives Revenue for French Connection

— Kelly Priest,
eCommerce & Digital Marketing Manager,

French Connection

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predictable, profitable outcomes that your business demands with our omnichannel marketing solution

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