Web Content Personalization with AI-Powered Insights

Power your website with AI to help customers find what they need

Combine real-time session data with historical CRM data to personalize web content for individual customers.

3 Minute Product Tour

Hero Web

Use customer data and insights to turn web content into a revenue-driving machine

Every interaction a customer has with your brand is a tiny window into that person’s affinities, desires, and behavior. Emarsys gathers those insights from multiple touchpoints and uses them to personalize your website. Our platform surfaces content and intelligent recommendations based on customer lifecycle stages and delivers consistent, personalized engagements that help customers find what they need, faster.

Turn anonymous online visitors into loyal customers
Segment visitors & serve up AI-powered offers
Use transactional messaging to increase conversion
Monitor and optimize web campaign performance

Personalize web content with behavioral data

Emarsys allows marketers to personalize web content based purely on web behavior. Increase acquisition and first purchase by building automations that display recommended products or offers based on clicks and browsing behavior.

01 Web Personalize Web With Behavioral Data

Turn unknown visitors into known customers

The Emarsys Web Channel enables marketers to easily create personalized ribbons and overlays to increase email subscribers, add to first-party data, and drive conversion.

02 Web Turn Unknown Visitors Into Known Customers

See our web personalization solution in just 3 minutes

Watch Emarsys in Action

Build web personalization into cross-channel campaigns

Use web behavior to personalize content across channels — email, mobile, digital ads, and SMS. Target customers with product recommendations, special offers, and personalized content on the channel they are most likely to engage.

03 Web Build Web Personalization Into Cross Channel Campaigns

Win back inactive users across channels

Drive web engagement, win back inactive users, and drive repeat traffic & purchases with personalized web push messages. Send real-time messages directly to your customers’ browsers to be triggered as users perform specific actions across any channel.

04 Web Win Back Inactive Users Across Channels

Gibson and Emarsys

Orchestrating Omnichannel Customer Journeys

In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty

12 minutes

Watch Now!

Measure the performance of web channel campaigns

Grow your customer base and web interactions by measuring your web channel execution and campaigns from the Web Channel Dashboard. View both mobile and desktop web performance including impressions, clicks, and recent visitor activity.

05 Web Measure The Performance Of Web Channel Campaigns

Hear it from our customers

Personalizing tactical web channel campaigns to target specific users

Hear their story

“We can now choose an identified segment or even unidentified users and run some great tactical campaigns to achieve some real ROI for the business.”

Sarah Neeson,
Sarah Neeson, Customer Engagement Specialist, Total Tools

Increasing online revenue by 15% in 6 months with automated customer journeys

Hear their story
Ema Card Success Story Lovebonito Desktop

“Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys.”

Isabelle Zhou,
Isabelle Zhou, Head of Growth, Love Bonito

Leveraging the web channel to hit all customer journey touchpoints

Hear their story

“[How] Emarsys really helps a smaller team is [by] making the data accessible to where we can go in and find it easily, but then also making it where we can dig down as deep as [we] want to go.”

Lindsay Ball,
Lindsay Ball, Sr. Digital Marketing Manager, Instant Brands

Learn more about how web personalization fits into our wider customer engagement platform


Customer Lifecycle Exported

Customer Lifecycle Management

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

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Intelligence Analytics Exported

Intelligence & Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

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Strategies Tactics Exported

Strategies & Tactics

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

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Why is Emarsys the platform trusted by 1500+ companies worldwide?
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Deliver the
predictable, profitable outcomes that your business demands with our omnichannel marketing solution

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