Hero Web

Website Personalization

Enhance your website with AI to drive purchases and loyalty

Combine real-time session data with historical sales data to personalize web content for individual customers.

Use customer data and personalization to turn web content into a revenue-driving machine

Every interaction a customer has with your brand is a tiny window into that person’s affinities, desires, and behavior. Emarsys gathers those insights from multiple touchpoints and uses them to personalize your website. Our platform surfaces content and intelligent recommendations based on customer lifecycle stages and delivers consistent, personalized engagements that help customers find what they need, faster.

Anonymous Visitors Loyal Customer Loyalty Channel

Turn anonymous online visitors into loyal customers

Segments Customer Data Capability

Segment visitors & serve up AI-powered offers

Transactional Messaging Delivery Notification Channel

Use transactional messaging to increase conversion

Monitor Optimize Web Campaign Performance Measure Channel

Monitor and optimize web campaign performance

01 Web Personalize Web With Behavioral Data

Personalize web content with behavioral data

Emarsys allows marketers to personalize web content based purely on web behavior. Increase acquisition and first purchase by building automations that display recommended products or offers based on clicks and browsing behavior.

02 Web Turn Unknown Visitors Into Known Customers

Turn unknown visitors into known customers

Use customer data to create personalized web push notifications, ribbons and overlays that capture first-party data, grow your email lists and drive conversions.

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See our website personalization solution in just 3 minutes

03 Web Build Web Personalization Into Cross Channel Campaigns

Build web personalization into cross-channel campaigns

Use web behavior to create personalized, connected cross-channel experiences, from email to mobile and digital ads to SMS. Target customers with product recommendations, special offers, and personalized content on the channel they are most likely to engage.

04 Web Win Back Inactive Users Across Channels

Win back inactive users across channels

Increase web engagement, win back inactive users, and drive repeat traffic & purchases with personalized web push messaging. Send web push messages in real-time to your customers’ browsers, triggered as users perform specific actions across any channel.

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Gibson and Emarsys

Orchestrating omnichannel customer journeys

In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty

 
05 Web Create Ai Powered Web Experiences 

Create AI-powered web experiences

Engage your web visitors and accelerate time to value with 1:1 personalized web content. Use AI segments to intelligently target customers with personalized recommendations that match them with new products and help them find what they’re looking for faster.

06 Web Measure The Performance Of Web Channel Campaigns

Measure the performance of web channel campaigns

Grow your customer base and web interactions by measuring your web channel execution and campaigns from the Web Channel Dashboard. View both mobile and desktop web performance including impressions, clicks, and recent visitor activity.

Learn more about how website personalization fits into our wider customer engagement platform

Discover more

Personalize omnichannel engagement to build loyalty and
grow customer lifetime value