Personalization Playbook
Second Edition

About the Playbook

The Personalization Playbook is your go-to guide for proven, high-impact omnichannel marketing tactics that drive engagement, conversions, and customer loyalty. Packed with challenge-led use cases and detailed, AI-infused automation workflows, this Playbook helps you take the guesswork out of execution and build high-performing campaigns.  

What’s Inside

Tackle your use cases head-on! This Playbook gives you step-by-step guidance for orchestrating data-driven campaigns and applying AI to hyper-personalize each touchpoint along the customer journey.  

Find real-world use cases to help you: 

• Re-engage inactive customers 
• Create an omnichannel progressive profiling opt-in experience 
• Build hype for the launch of a new product 
• Deliver time-sensitive messages based on stock or even the weather  
• Convert abandoned cart shoppers on your mobile app 
• Identify customers at store checkout 
• Drive leads from online to in-store for first purchase 

Plus, learn how agentic AI can assist you along the way!