Omnichannel customer engagement for retail businesses
Accelerate business outcomes with proven, industry-specific engagement strategies — crowdsourced from leading brands.
The omnichannel customer engagement platform of choice for hundreds of retail companies worldwide.
Leading the omnichannel revolution
Digital and retail silos have held back growth. While customers move seamlessly across channels, retailers often fail to leverage their digital business to drive in-store sales. Unlike other platforms, Emarsys delivers results in days through its ready-to-activate, industry-specific solution built on two decades of retail best practices.
How does it work?
Activate best practice solutions in a day
Crowdsourced strategies
Aligns business objectives with proven
retail customer engagement strategies.
Pre-populated and ready
Accelerate time to value by aligning proven engagement strategies.
Comparison example of a
Price Drop program implementation
Other marketing platforms
- Export data on customers who have made a purchase.
- Separate customers who bought online versus in store and indicate how often they purchased.
- Calculate when their last purchase was and predict when they would make their next purchase.
- Estimate what they are likely to purchase, their current lifetime value and what offer you should give them.
- Browse through spreadsheets to send marketing communications only to those opted in.
- Build automation scenarios and connect triggers.
- Build campaigns.
- Launch.
- Request a custom report.
Platform key capabilities
Eliminates silos and unifies customer data through an open architecture and API.
Industry-Specific Solutions
Industry-specific analytics and use cases built into the platform.
Delivers true 1:1 customer personalization across all channels and devices.
Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.
Success stories
YoY email revenue
Active customers
Facebook ROAS with CRM ads
Michael Doyle
Head of Marketing
“City Beach integrated Emarsys and hasn’t looked back. With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights, and all with a decreased cost base, Emarsys is now the marketing team’s ROI engine and one that’s clearly designed and tuned for modern communications.”
YoY sales growth attributed to email and SMS
Scott Jonsmyth-Clarke
Group CRM & Digital Communications Manager
“Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-store… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?”
revenue growth within 5 weeks
Jens Pytlich
Digital Marketing Manager
“Salling Group used their offline purchase data to drive online sales by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”
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