Omnichannel Customer Engagement Platform for Retail
Convert more shoppers, more often, at higher value
Create seamless in-store to digital customer journeys, remove the friction of in-store identification and personalize the customer journey across physical and digital touchpoints.
The omnichannel marketing platform of choice for retail brands worldwide
Personalize the customer journey across any touchpoint, from online to in-store and back
Break down data silos and connect your customer, sales, and product data.
Turn web store browsers to multi-channel buyers
Build authentic customer relationships with an effective loyalty strategy
Unify data to fuel dynamic segments
Access the limitless possibilities of fully integrated data. Easily connect your customer data with customer behavior, purchase inventory, SKU, and sales data to build better relationships from the start. This allows you to create segments that power personalization and use past behavior and real-time data to automatically group shoppers by lifecycle stage, or their likelihood to engage, churn, or convert.
Maximize ROI with AI-powered marketing automations
Grow a database of engaged, high-value shoppers and dramatically improve time to value with pre-built, AI-powered marketing automations. From abandoned cart to customer churn, SAP Emarsys identifies key growth opportunities and helps you capitalize on them fast, with easy-to-use strategies that can be executed in a single click.
Explore SAP Emarsys features, use cases + more
Deliver transactional engagements at scale
Easily integrate SAP Emarsys across email, web, mobile, ads, direct mail, and in-store, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.
Drive loyalty with cross-channel personalization
From in-store to online and mobile, create engaging, personalized cross-channel customer interactions that turn first-time shoppers into loyal, repeat buyers. SAP Emarsys gives you the power to quickly build sophisticated 1:1 personalized cross-channels journeys within a single, easy-to-use platform, all with less reliance on IT.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Uncover the revenue and ROI impact of returns
If a VIP customer returns everything they buy, are they really a VIP customer? SAP Emarsys is the only customer engagement platform that unlocks your cross-channel returns data by lifecycle status, giving marketers a true view of return on investment, customer lifetime value, and overall marketing success.
See the revenue impact of marketing campaigns
Confidently demonstrate the impact of your marketing efforts on key business outcomes. SAP Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, store sales, retention, loyalty, and more – all from a single platform.
Accelerate time to value with industry-specific retail marketing Strategies and Tactics
Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Customers research online purchase offline
Offer a discount to your leads who make a purchase in the physical store after their online research
First-time store buyer to repeat online
Encourage offline purchasing customer to make their first online purchase.
Store post-purchase cross-sell
Use offline purchase data to drive repeat sales through digital channels.
Download retail app
Ask your contacts who purchased online to download your app to gather push opt-in.
Winback defecting customers
Catch defecting customers before they become inactive and drive them to another purchase.
Wishlist price drop
Alert your customers that some of the products they put on their wishlist have gone on sale.
Post-purchase store feedback
Encourage customers to review the specific store on Google or the brands’ website to build their online communities.
Loyalty points about to expire
Let members know when they have points which are about to expire. Encourage them to use their points.
Store re-opening (Geofencing)
Use geolocation to identify contacts that are near a store and send them an omnichannel personalized offer.
Hear it from our customers
Customer stories
More on e-commerce and retail
Featured content
