Omnichannel customer engagement for retail businesses
Accelerate business outcomes with proven, industry-specific engagement strategies — crowdsourced from leading brands.
The omnichannel customer engagement platform of choice for hundreds of retail companies worldwide.
Leading the omnichannel revolution
How does it work?
Activate best practice solutions in a day
Strategy
Use Case
Activate
Crowdsourced strategies
retail customer engagement strategies.
Proven use cases
proven use cases.
Pre-populated and ready
engagement strategies.
Comparison example of a customer Win Back program implementation
- 90-day setup
Other marketing platforms
1. Export data on customers who have made a purchase.
2. Separate customers who bought online versus in store and indicate how often they purchased.
3. Calculate when was their last purchase and predict when they would make their next purchase.
4. Estimate what are they likely to purchase, their current lifetime value and what offer you should give them.
5. Browse through spreadsheets to only send marketing communications to those opted in.
6. Build automation scenario and connect triggers.
7. Build campaigns.
8. Launch.
9. Request a custom report.
Platform key capabilities
Customer Data Platform
Industry-specific Solutions
Personalization
Delivers true 1:1 customer personalization across all channels and devices.
Marketer-friendly AI
Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.
Success stories
+105%
YoY email revenue
+38%
Active customers
14x
Facebook ROAS with CRM ads
Michael Doyle
Head of Marketing, City Beach
"City Beach integrated Emarsys and hasn’t looked back. With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights, and all with a decreased cost base, Emarsys is now the marketing team’s ROI engine and one that’s clearly designed and tuned for modern communications."
"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-store… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?"
Watch video
+25%
Scott Jonsmyth-Clarke
Group CRM & Digital Communications Manager, Sally Beauty Europe
25%
revenue growth within 5 weeks
Jens Pytlich
Digital Marketing Manager Salling Group
“Salling Group used their offline purchase data to drive online sales by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”
Watch video
Featured on our blog
- May 28, 2020
- Kirk Donlan
- Content Marketing Manager
- May 22, 2020
- Alex Timlin
- VP, Retail & E-commerce, Emarsys
- May 18, 2020
- Kirk Donlan
- Content Marketing Manager
- May 14, 2020
- Thomas Harris
- Vice President Sales, Emarsys
