Strategies and Tactics

Increase time to value with sophisticated marketing automations

Take the heavy lifting out of campaign execution with pre-built, fully customizable automations, crowdsourced from the world’s most innovative brands.

3 Minute Product Tour

Deliver next-level automated journeys and marketing campaigns with speed and agility

Building sophisticated, high-performing automation flows that deliver true 1:1 personalization at scale is a time-consuming task. Our pre-built Strategies and Tactics accelerate time to value, improve agility, and increase revenue.

Save time planning and executing campaigns with pre-built marketing automations

Deploy automations based on crowd-sourced knowledge from leading brands

Improve agility with quick-to-deploy, adaptable, fully customizable tactics

Access pre-built strategies and tactics

Remove manual effort from campaign creation. Powered by AI and optimized using insights from the 1,500 brands on the Emarsys platform, our Strategies and Tactics provide the guidance and inspiration you need to be able to quickly deploy automation flows proven to improve growth, retention, loyalty, and revenue.

See Emarsys for yourself in just 3 minutes

Discover why thousands of marketers trust Emarsys’s strategies & tactics to drive customer engagement and accelerate business outcomes.

Watch Emarsys in action

Unlock endless customizations and personalization potential

Choose and launch pre-built automations, or use them as a jumping-off point for complex automation journeys — all without the need for IT input. All of the Tactics are fully customizable to fit your business objectives, meaning the pre-built flows are just the beginning of your sophisticated marketing potential.

Gibson and Emarsys

Orchestrating Omnichannel Customer Journeys

In this tell-all video, you’ll explore Gibson’s approach to optimizing customer journeys, personalization, and driving lifelong customer loyalty.

12 minutes

Watch Now!

Measure the impact of your marketing automations

What revenue impact are your marketing activities having? Which automations are performing best, and which need more attention? Emarsys helps remove ambiguity from your marketing reporting by tracking the performance of specific strategies and tactics across multiple channels.

Your shortcut to
sophisticated personalization

Each tactic is pre-built with four key elements which can be fully customized so you can
create, repeat, and scale marketing automation that drives results.

Segments

Segment customers based on real-time, cross-channel behavior and customer lifecycle stage.

Automation

Target segments with pre-built, fully customizable automations.

Content

Create 1:1 personalized content based on customer, behavioral, and transactional data.

Channels

Orchestrate journeys across the channels where your customers are most likely to engage.

Best-in-class crowdsourced automations at your fingertips

Check out just a sample of the pre-built strategies and tactics you can build from — or execute straight out of the box, fast!

Convert hot leads

Identify leads who are likely to convert and drive their first purchase with a targeted incentive.

Abandoned browse

Follow up a visit to your website where no purchase was made and no items were added to the cart.

In-session upsell

Let Loyalty members know they have been upgraded, and then reward them with a benefit on their first purchase made while in the new tier.

Lead acquisition

Use forms to capture leads on your website, then send an email confirmation.

Progressive profiling

Capture data from your customers by keeping them engaged over time, without making them feel like you’re asking for information they don’t want to give.

Refer a friend

Let your members know about your referral program and reward them with Loyalty points if they successfully refer a friend.

Abandoned cart

Follow up a visit to your website where items were added to the cart but no purchase was made.

Wishlist price drop

Alert your customers that some of the products they put on their wishlist have gone on sale.

Back in stock

Alert your customers that a product they are interested in is back in stock.

Online to offline

Encourage online first-time buyers to make their next purchase in-store.

Store updates

Communicate safety measures, new opening hours, and any other information related to store openings and closings.

Post-purchase feedback

Identify your promoters and detractors with a post-purchase review campaign to measure satisfaction and drive repeat purchases.

Join Loyalty

Ask new customers to join your Loyalty program by highlighting its advantages.

In-session complementary cross-sell

Display an in-session website overlay campaign offering distinct, complementary products that can optimize or improve the original product with new functionalities.

Upgraded to higher tier (Loyalty)

Let Loyalty members know they have been upgraded, and then reward them with a benefit on their first purchase made while in the new tier.

Hear it from our customers

Driving 25% revenue growth in 5 weeks with personalized cross-channel automations

Hear their story

“Salling Group used offline purchase data to drive online sales, by using product recommandations and automated audiences in omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”

Jens Pytlich, Digital Marketing Manager

Engaging 1.5 million customers on a 1:1 basis with a 70% retention rate

Hear their story

“We wanted to create complex user journeys that are simplified through technology, and Emarsys’s automation platform allows that to happen. I love it.”

Mark Sherwood, Global Head of CRM, Bulk

Shifting from linear to dynamic automation flows to improve customer interactions

Hear their story

“We needed to get to a place where we were being true to our values and delighting our customers, [and] we needed to migrate to a platform that would automate this for us.”