Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Strategies and Tactics
Increase time to value with sophisticated marketing automations
Take the heavy lifting out of campaign execution with pre-built, fully customizable automations, crowdsourced from the world’s most innovative brands.

Deliver next-level automated journeys and marketing campaigns with speed and agility
Building sophisticated, high-performing automation flows that deliver true 1:1 personalization at scale is a time-consuming task. Our pre-built Strategies and Tactics accelerate time to value, improve agility, and increase revenue.
Access pre-built strategies and tactics
Remove manual effort from campaign creation. Powered by AI and optimized using insights from the 1,500 brands on the Emarsys platform, our Strategies and Tactics provide the guidance and inspiration you need to be able to quickly deploy automation flows proven to improve growth, retention, loyalty, and revenue.

See Emarsys for yourself in just 3 minutes
Discover why thousands of marketers trust Emarsys’s strategies & tactics to drive customer engagement and accelerate business outcomes.
Unlock endless customizations and personalization potential
Choose and launch pre-built automations, or use them as a jumping-off point for complex automation journeys — all without the need for IT input. All of the Tactics are fully customizable to fit your business objectives, meaning the pre-built flows are just the beginning of your sophisticated marketing potential.

Gibson and Emarsys
Orchestrating Omnichannel Customer Journeys
In this tell-all video, you’ll explore Gibson’s approach to optimizing customer journeys, personalization, and driving lifelong customer loyalty.
12 minutes
Measure the impact of your marketing automations
What revenue impact are your marketing activities having? Which automations are performing best, and which need more attention? Emarsys helps remove ambiguity from your marketing reporting by tracking the performance of specific strategies and tactics across multiple channels.

Your shortcut to
sophisticated personalization
Each tactic is pre-built with four key elements which can be fully customized so you can
create, repeat, and scale marketing automation that drives results.
Best-in-class crowdsourced automations at your fingertips
Check out just a sample of the pre-built strategies and tactics you can build from — or execute straight out of the box, fast!

Convert hot leads
Identify leads who are likely to convert and drive their first purchase with a targeted incentive.

Abandoned browse
Follow up a visit to your website where no purchase was made and no items were added to the cart.

In-session upsell
Let Loyalty members know they have been upgraded, and then reward them with a benefit on their first purchase made while in the new tier.

Lead acquisition
Use forms to capture leads on your website, then send an email confirmation.

Progressive profiling
Capture data from your customers by keeping them engaged over time, without making them feel like you’re asking for information they don’t want to give.

Refer a friend
Let your members know about your referral program and reward them with Loyalty points if they successfully refer a friend.

Abandoned cart
Follow up a visit to your website where items were added to the cart but no purchase was made.

Wishlist price drop
Alert your customers that some of the products they put on their wishlist have gone on sale.

Back in stock
Alert your customers that a product they are interested in is back in stock.

Online to offline
Encourage online first-time buyers to make their next purchase in-store.

Store updates
Communicate safety measures, new opening hours, and any other information related to store openings and closings.

Post-purchase feedback
Identify your promoters and detractors with a post-purchase review campaign to measure satisfaction and drive repeat purchases.

Join Loyalty
Ask new customers to join your Loyalty program by highlighting its advantages.

In-session complementary cross-sell
Display an in-session website overlay campaign offering distinct, complementary products that can optimize or improve the original product with new functionalities.

Upgraded to higher tier (Loyalty)
Let Loyalty members know they have been upgraded, and then reward them with a benefit on their first purchase made while in the new tier.
Learn more about how strategies & tactics fit into our wider customer engagement platform
DISCOVER MORE
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.