Explore Industry Solutions
AI-driven marketing automation solutions tailored by industry
The SAP Engagement Cloud Customer Engagement Solution helps brands from around the globe and marketers from a wide variety of industries to personalize cross-channel campaigns that drive business outcomes.
Giving more power to industry-leading marketers
Your customers demand relevant, personalized engagements — wherever they interact with your brand. To meet those expectations, you need a customer engagement solution you can trust to navigate the nuances of your industry. By unifying sales, product, and customer data into a single source of actionable insights, SAP Engagement Cloud gives marketers the power they need to accelerate business outcomes.
Retail
Close the loop on in-store to digital experiences, remove the friction of in-store identification and personalize the customer journey across physical and digital touchpoints.
e-Commerce
Grow online, mobile, and store sales by engaging with shoppers wherever they are. Execute personalized campaigns based on a complete view of customer, business, and marketing performance.
Consumer Products
Drive future purchases, deeper loyalty, and higher CLTV by maximizing first-party data and making it more accessible across your business.
Travel and Hospitality
Unlock the full value of your traveler database with 1:1 personalized marketing that drives engagement, nurtures loyalty, and maximizes customer lifetime value.
Sports and Entertainment
Connect data across digital and physical locations to unlock real-time personalization that increases engagement, fills more seats, and secures lifelong fans.
Media and Communications
Use first-party data to create personalized, cross-channel engagements that improve consumer experience, foster loyalty, and maximize monthly recurring revenue.
Learn more about the SAP Engagement Cloud Customer Engagement Solution
Platform capabilities
AI Marketing
Enable teams and AI agents to orchestrate predictions, automations, and personalization — grounded in trusted, unified data.
Personalization
Enable teams and AI agents to orchestrate predictions, automations, and personalization — grounded in trusted, unified data.
Customer Data
Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction.
Strategies and Tactics
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
Connect with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.