Omnichannel Customer Engagement Platform for Sports and Entertainment
Fill more seats and secure lifelong fans with data-powered personalization.
Unlock your customer data to create personalized fan experiences that increase engagement, sell tickets, and secure lasting loyalty.
The omnichannel customer engagement platform of choice for leading sports and entertainment organizations
Fuel the fan experience with 1:1 personalized omnichannel engagements that drive business outcomes
Drive profitable year-round revenue
Turn first-time ticketholders into loyal fans
Fill more seats, faster
Connect your data across digital and physical locations
Develop an in-depth understanding of your fans, no matter where they engage with you. Drive new business and create ultimate fan experiences that maximize existing revenue opportunities.
Identify and re-engage lapsed ticketholders with dynamic segmentation
Unlock endless database revenue opportunities with dynamic segmentation, powered by AI. Automatically group ticketholders by lifecycle stage and real-time behavior to trigger personalized engagements that win back lapsed or defecting fans.
Explore SAP Emarsys features, use cases + more
Drive cross-sell and upsell revenue at scale with AI-powered automations
Easily scale automated campaigns across multiple channels, languages, and geographies from within a single platform — with less IT reliance or costly professional services. Let AI handle the decision making and determine the best channel, timing, and offer for each ticketholder to deliver the highest revenue opportunities.
Enhance the fan experience with 1:1 cross-channel personalization
The lines between channels are blurring and ticketholders expect a consistent experience no matter where they engage — whether on a desktop or their mobile device. Build personalized content once, then use that content across email, SMS, push, and web, and deliver based on each fan’s unique channel-preference, interests, and affinities.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Enable real-time, data-driven decision making
Personalized lifecycle campaigns encourage repeat purchases and upsells by targeting fans based on whether they are a lead, first-time buyer, active customer, defecting customer, or inactive. SAP Emarsys surfaces the best current and future revenue opportunities across the customer lifecycle, helping you work smarter, not harder.
Reach your fans wherever they are
Whether fans are gearing up for a big event, experiencing it live, or reminiscing post-event, you can engage them at every touchpoint. SMS messages break through the noise to offer time-sensitive information, while relevant push notifications help seal the deal to create loyal fans for life and keep them coming back to your app.
Accelerate time-to-value with Strategies and Tactics
Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.
First time to repeat buyer
Identify the first-time buyers who are likely to purchase more frequently, and target them directly.
Post-purchase upsell
Follow up on a first-time buyer and drive them to a second purchase.
Geolocation
Use geolocation to identify contacts that are near a location and send them an omnichannel personalized offer.
Enhance customer data
Ask for further CRM data to ensure better personalization and give an incentive in return.
Re-purchase
Remind your customers to re-buy on a regular basis.
New-in alert
Alert your customers of new products or events they could be interested in.
Download app
Ask customers who purchased online to download your app to gather push opt-in.
Post-purchase feedback
Create promoters with a post-purchase review SMS campaign to drive satisfaction and repeat purchase.
Win Back Defecting Customers
Catch defecting customers before they become inactive and drive them to make another purchase.
Hear it from our customers
Customer stories
More on customer engagement & loyalty
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Frequently Asked Questions
You can personalize fan experiences by unifying data across every channel, online and onsite. This allows you to segment audiences, deliver personalized content, and trigger real-time, AI-powered engagements that grow fan loyalty, drive ticket sales, and keeps fans coming back.
An omnichannel engagement platform helps sports organizations to connect with fans across multiple channels like email, SMS, push notification, and web. By unifying fan data and automating real-time personalization, it helps drive ticket sales, increase merchandise revenue, and boost fan retention.
SAP Emarsys uses AI-powered segmentation and automation to convert first-time buyers, re-engage inactive fans, and upsell loyal supporters. By personalizing offers based on real-time fan behavior and preferences, you can drive attendance, increase repeat purchases, and maximize event revenue.
Yes. Dynamic segmentation and AI-powered insights make it easy to identify lapsed ticketholders and re-engage them with personalized omnichannel campaigns. By grouping fans based on behavior, lifecycle stage, and preferences, you can reignite interest, drive repeat attendance, and boost long-term loyalty.
Real-time data allows you to adapt campaigns instantly based on fan behavior, purchase history, and engagement events. This ensure every interaction feels personal—bottstin satisfaction, deepening loyalty, and unlocking more revenue across the entire fan journey.
AI-powered automations take the guesswork out of campaign execution—intelligently selecting the best channel, timing, and message for every fan. This drives higher conversions, reduces churn, boost cross-sell and upsell opportunities, all while empowering marketing teams to move faster with less reliance on IT.
Geolocation lets you engage fans based on where they are—whether near a stadium, arena or team store. You can deliver real-time, location-based offers and reminders that enhance live experience, increase foot traffic, and drive ticket and merchandise sales.