The Marketing Platform RFP Toolkit

A well-crafted Request for Proposal (RFP) maps out what your business needs in a way that lets you compare the merits of all prospective vendors so that you can make right decision.

But how do you know what’s important to include, and what’s not?

This guide walks you through the creation process so that you can be confident that your RFP will let you benchmark technology vendors against your needs.

In this guide you will get tips on:

  • Defining tech requirements and scope.
  • How to frame questions to maximise insights.
  • Key considerations by tech area, including sample questions. 

This guide promises to help you fill any blanks and refine your approach to the RFP process so that you can get the most from it.