The Marketing Platform RFP Toolkit
About This Ebook
If you’re running a request for proposal (RFP) to find the right MarTech for your brand, first take a deep breath… and then get excited! You have an opportunity to better enable your marketing team and accelerate your business.
This comprehensive guide walks you through the creation and management process of an RFP so you can confidently benchmark technology vendors against your needs.
Get professional tips and strategies to help you:
- Define tech requirements and scope.
- Write questions that get insightful responses.
- Avoid common mistakes that can derail your timeline.
- Learn which stakeholders to involve.
- Steal our 70+ sample questions!
Download the guide and refine your approach to the RFP process so that you can get the most from it.