2025 Martech RFP Guide: Plan, Write & Manage a Successful Proposal
About This Guide
If you’re running a martech RFP (request for proposal) to find martech that meets your needs, first take a deep breath… and then get excited! You have an opportunity to better enable your marketing team and increase your ROI.
What’s Inside
You might need to run a martech RFP for various reasons, whether you’re looking for a vendor that can take your marketing from single-channel silos to omnichannel excellence, or you need to power up your data-driven, real-time personalization.
Whatever your reason, this guide includes essential tactics for writing and managing a martech RFP so you can confidently benchmark technology vendors against your needs and find the perfect vendor for you.
Discover strategies to help you:
- Avoid mistakes that can derail the proposal process.
- Define tech requirements and scope.
- Learn how to estimate a realistic timeline of your RFP.
- Make writing easier — use our 140+ must-ask sample questions! We’ve added more than 60 questions for 2025.
Get the most from your RFP process: download the guide now.
