2024 MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal

Ebook Rfpguide 2023 Cover

About This Guide

If you’re running a request for proposal (RFP) to find the right MarTech for your brand, first take a deep breath… and then get excited! You have an opportunity to better enable your marketing team and accelerate your business.

What’s Inside

There are a lot of reasons you might need to run an RFP, whether you’re looking for a vendor that can take your marketing from single-channel silos to omnichannel excellence, or you need to power up your data-driven, real-time personalization.

Whatever your reason, this detailed guide walks you through the creation and management process of an RFP so you can confidently benchmark technology vendors against your needs.

Discover professional tips and strategies to help you:

  • Define tech requirements and scope.
  • Write questions that get insightful responses.
  • Avoid common mistakes that can derail your timeline.
  • Use our 85+ must-ask sample questions!

Get the most from your RFP process; download the guide now.