“Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution, and its ability to execute marketing automation across all touchpoints. It’s about bringing the recommendations in-store so we can create sticky retail experiences post-visit. It’s about providing upsell opportunities with the AI recommendations for click and collect and within our styling sessions to make sure that we have a curated product range ready for the customers. And it’s our key partners that enable this.”