Wella Company and SAP Emarsys
Delivering the ULTIMATE Data-driven Engagement Strategy
See how Wella Company wins the hearts and minds of retail partners, stylists, and consumers with SAP Emarsys and SAP Commerce Cloud, using data-driven strategies to launch new products and deliver personalized, impactful experiences.
6 minutes
Engagement Styled for Every Audience
Wella Company engages diverse markets—from salons and marketplaces to freelance stylists and direct consumers—while managing a broad brand portfolio. With SAP Emarsys and SAP insights, Wella Company delivers tailored, personalized messages to each audience on the best channels, ensuring every interaction is relevant, timely, and impactful.
Uncover the True Beauty of Personalization
When launching a new product, Wella Company uses SAP Emarsys’ data insights to identify salon owners and stylists with similar buying patterns. They deploy personalized, omnichannel campaigns using pre-built automation to boost product launches. SAP Emarsys and SAP Commerce Cloud’s Intelligence Selling Services deliver tailored recommendations, driving targeted engagement and sales.
Foster Genuine, Lasting Loyalty
Customers are at the heart of every journey—from registration and welcome emails to integrated loyalty programs. With SAP Emarsys, marketers keep stylists and direct consumers engaged through personalized, relevant messaging, including account-specific promotions and opportunities to advance loyalty tiers through referrals—creating deeper connections and long-term loyalty.
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