Power to
the Marketer
Available now on demand!
Discover this year's highlights on-demand
Content
Omnichannel & AI Masterclass [On Demand]
SAP Emarsys: Product Strategy, Roadmap and AI Innovations
In this session, our Global Head of Product Marketing, VP of Product, and Product Manager of Generative AI, discuss our newest AI innovations.
How Huel is Driving Profitable, Scalable Growth Through Customer Advocacy Marketing with Mention Me
By activating their fans to drive retention, loyalty and profitable growth, you’ll find out how Huel got 22% of their customers sharing and recommending...
How Replacements, Ltd. Plates up Traditional and Digital Marketing to Serve a Broad Demographic
As a brand with a 40-year heritage and a proud legacy of being the go-to service when it comes to replacing precious pieces of china, it’s no wonder Replacements Ltd. skews toward an older demographic.
Revolutionizing Customer Retention: AO’s Blueprint for Building Trust, Authority and Loyalty
If database engagement, content relevancy and customer reactivation are keeping you up at night, this session will restore peace of mind.
More Than Commerce: How CPG Brands Are Building Direct-to-Consumer Engagement
In this session, an impressive panel of CPG leaders discuss topics such as first party data strategy and AI's role across the CPG marketing ecosystem.
Where ESG Meets Omnichannel Strategy: How Molton Brown Drives Engagement by Embracing Sustainability
Since 2019, sustainability has been top of Molton Brown’s priorities. In 2023 the brand rolled out refillable solutions across all their core products...
How Home Depot Engineers Online Experiences That "Get More Done" During High Peak Seasons
Thanks to quality products & expert staff, Home Depot has always been a staple for any ‘do-it-yourself’ projects of all ages. However, to keep up with the modern customer, they’ve transformed an iconic brand name into a customer experience unrivalled by their competition.
John Frieda, Personalization and Perfecting the Art of Product Launches
In this session, Lyla Holt, Manager, Digital Marketing for John Frieda’s parent company, Kao USA Inc. is joined by Lisa Wendland, Director, Lifecycle Marketing at Blue Wheel to discuss how John Frieda successfully launched their UltraFiller+ range.
Dubai, UAE - In Person [On Demand]
Transforming with relevance: Leveraging the power of a heritage brand
Find out how brands adapt to the needs of the increasingly cosmopolitan Middle East region, balancing brand storytelling with cultural consideration.
Amplifying brand reach: Strategies for success
In this panel, we discuss how Middle Eastern brands are implementing best-of-breed approaches to digital strategy in order to amplify brand reach.
Intelligent engagement: Dubai’s digital frontiers
What can brand and marketing leaders do to reap the benefits of AI? We discuss how tools such as blockchain and smart technologies drive loyalty.
Amsterdam - In Person [On Demand]
AI & Digital Revolution: Navigating policies and unlocking potential
A keynote discussion that explores how brand leaders can leverage AI today for future gains, boost customer engagement, and prepare for emerging digital standards.
Customer-centric Omnichannel Strategies that Drive Customer Lifetime Value
In this panel, we’ll discover how a leading brands scale their omnichannel execution with international reach. How did they identify new opportunities, what challenges did they face and how did they turn one way communication into two way conversations?
Munich, Germany - In Person [On Demand]
Gezielte Transformation: Die Kraft einer Traditionsmarke stärken
Erfolgreiche Konsument*innen-Marken glänzen üblicherweise darin, einen Mehrwert zu liefern und herausragende Erfahrungen zu bieten. In dieser Session werden wir...
Transformation durch Technologie: Die Werkzeuge des Handels für sich nutzen
Um relevant zu bleiben, ist Entwicklung ein Muss. Doch manche Marken haben dabei mit dem Tempo zu kämpfen, das Kund*innen von ihnen erwarten.
Intelligentes Engagement: Optimierung durch AI
Künstliche Intelligenz steht bei Gesprächen zur Zukunftsplanung ganz oben auf der Tagesordnung. Dennoch kann es schwierig sein, die spannenden Möglichkeiten dieser Technologie zu priorisieren.
Ciudad de México, México - In Person [On Demand]
Transformación estratégica: Evolucionando hacia audiencias digitales
Las marcas latinoamericanas se han destacado en el mundo. Debido al aumento de los consumidores digitales deben modernizar y salvaguardar su legado.
Navegando el crecimiento: El camino hacia una ejecución omnicanal impecable
Todas las empresas aspiran al éxito omnicanal, pero no todas pueden lograrlo. Aprenda como las marcas pueden manejar el engagement estratégicamente.
Engagement inteligente: Maximizar el impacto de la IA en Latinoamérica
La inteligencia artificial sigue siendo un tema fundamental para las estrategias futuras, pero para muchos sigue sin explotar todo su potencial.
Navegando el crecimiento de los negocios con tecnología y creatividad
Los equipos de marketing enfrentan desafíos económicos y complejidad tecnológica. Frente a ellos, ¿dónde están invirtiendo para crear crecimiento?
Hong Kong - In Person [On Demand]
Fireside Chat – Innovating Tradition: The Path to Omnichannel Mastery
Brands must strike a delicate balance between tradition and transformation, preserving their rich heritage but also pushing the boundaries of creativity and innovation to appeal to new generations. In this fireside chat, we’ll uncover how a leading brand successfully transformed into a thriving omnichannel business with international reach.
Panel Discussion – Strategic Growth: Harnessing Technology for Longevity
Marketing teams in Hong Kong are navigating a unique landscape of economic fluctuations and rapid technological advancements. Amidst economic pressures, evolving consumer behaviour, and the ever-expanding array of marketing tools, how are brand leaders in Hong Kong investing to achieve sustainable growth?
Panel Discussion – Harnessing AI: Elevating Brand Potential and Power
Artificial intelligence is a hot topic in Hong Kong, but translating its potential into tangible strategies can be a challenge. This discussion will focus on actionable steps that brand and marketing leaders can take now to leverage AI’s power for future success.
Keynote – SAP Emarsys: Product Strategy and Innovations
The rise of AI is revolutionising marketing, and the opportunities for Hong Kong businesses are immense. Learn how to harness AI’s power to surpass customer expectations and build lasting relationships.
Los Angeles - In Person [On Demand]
Keynote interview — Brand revival: How to make a successful comeback
Iconic American brands that were hits in the 2000s are enjoying a resurgence by tapping into nostalgia and finding creative ways to appeal to new generations. In this session, we’ll explore how to rebuild momentum and remain competitive saturated market...
Panel — Navigating business growth with technology and creativity
Marketing teams today are grappling with a perfect storm of economic challenges and technological complexity. In the face of economic pressures, tighter consumer spending, shifting customer expectations and the explosion of marketing technology...
Panel — The power and potential of AI to transform brands
AI is a truly powerful ally to marketers, from creative design inspiration and fantastical ad campaigns to scaling personalised recommendations and streamlining operations in-house. But the exciting possibilities of this technology can still be hard to prioritise.
Keynote interview — Omnichannel execution: Strategies for success
In our final keynote interview, we’ll find out how a leading brand transformed into a thriving omnichannel business with international reach.
London - In Person [On Demand]
Keynote interview — Heritage made modern
Brands must strike a delicate balance between tradition and transformation, preserving their rich heritage but also pushing the boundaries of creativity and innovation to appeal to new generations. In this session, we’ll examine the changing role of the British high street and explore how...
Panel — Loyalty and longevity: How to future-proof your brand
Faced with the intense pressure of budget constraints, macroeconomic challenges, weakened consumer spending and technological complexity, brand leaders must balance short-term agility and innovation with long-term vision.
Panel — The future of marketing: Unlocking the power of AI
From design inspiration to enhanced productivity, artificial intelligence is a powerful weapon for brand leaders. However, its vast possibilities can be overwhelming, making it difficult to know what to prioritise.
Sydney - In Person [On Demand]
Panel – The Power of Data and Integration: Sustainable Growth in a Competitive Market
Brands are navigating a combination of economic challenges and technological complexities. Amid today’s economic pressures, tighter consumer spending, shifting customer expectations, and the rapid growth of marketing technology, where are leaders investing their time and resources to achieve sustainable growth? In this session, we’ll examine how brands are using data insights and integrated campaigns to build communities, enhance loyalty, and transform their businesses in this competitive market.
Keynote – Navigating Growth: Consumer & Cultural Forces Shaping Business
Every company aspires to achieve success, but turning this vision into reality can be challenging. As brands expand across new channels and regions, it is crucial to ensure that customer experiences remain personal, culturally relevant, and valuable. In this keynote, we will explore how Australian brands can effectively scale their omnichannel strategies to achieve international reach. We’ll delve into identifying new opportunities, overcoming challenges, and seamlessly integrating new channels with existing offerings.
Panel – Leveraging AI for Growth: Future-Ready Marketing and Innovation
AI offers marketers incredible advantages, from inspiring creative design and crafting imaginative ad campaigns to delivering personalized recommendations and optimizing internal operations. However, prioritizing these exciting possibilities can be challenging. In this discussion, we’ll explore actionable steps brand leaders can take today to leverage AI for both quick-win and long-term benefits. In our final panel session, we will cover how AI enhances customer service, boosts marketer productivity, and democratizes creativity, providing practical insights and strategies for integrating AI into your marketing efforts.