“With Emarsys, it’s much easier, because we see the results in a day or two, and we can decide more quickly, and we can analyze the data more quickly. And actually, what we are doing now that we’re using Emarsys as a secondary analysis system, and we are putting the data next to our sales data, we now see the correlation in parallel, like in daily business. So it’s very helpful for making quick decisions, and also a very quick improvement, even in a campaign or during a campaign, which we launched.”