The Business

Retail, Sports & Entertainment
Austria

As part of the Adidas family, Runtastic strives to change the lives of their 165+ million users through sports. They’re dedicated to providing the best user experience to their worldwide community with adidas Running and adidas Training apps.

The Challenge

  • Cross-channel execution
  • Scaling personalization
  • Contextual experiences
  • Multiple countries and languages

With an international active user base engaging across devices, channels, and apps, adidas Runtastic wanted to consolidate communication for their users and provide the perfect fitness experience. They needed a system capable of processing huge amounts of activity data in real time so that relevant and engaging feedback would be triggered as subscribers trained.

The Solution

The real-time capture, analysis, and execution capabilities of the Emarsys marketing platform perfectly matched adidas Runtastic’s needs. With powerful cross-channel automation, available via a highly accessible interface, adidas Runtastic could easily manage their digital marketing strategies to meet objectives using engaging and personalized content.

Deliver the
predictable, profitable outcomes that your business demands.

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