Omnichannel Customer Engagement Platform for Travel and Hospitality
Turn prospective customers into repeat bookings with 1:1 personalization
Unlock the full value of your traveler database with personalized marketing that drives engagement, nurtures loyalty, and maximizes customer lifetime value.
The omnichannel customer engagement platform of choice for leading travel & hospitality businesses
Meet and exceed the demands of savvy travelers and deliver 1:1 experiences that drive profitable growth
Create frictionless customer journeys to improve conversion rates
Re-engage your database and win back inactive customers
Increase CLTV and combat declining trip frequencies
Leverage your first-party data to create seamless travel experiences
From past bookings to real-time browsing behavior, SAP Emarsys consolidates your first-party data into a unified customer view and gain a deep understanding of each traveler’s individual needs. Use this to quickly build personalized, cross-channel engagements that optimize traveler experience, increase engagement, and grow loyalty.
Re-engage lapsed customers with AI-powered segmentation
Unlock hidden database revenue opportunities with dynamic segmentation, powered by AI. Automatically group customers by lifecycle stage and real-time behavior to trigger personalized engagements that win back lapsed or defecting customers.
Explore SAP Emarsys features, use cases + more
Optimize traveler experience with real-time mobile automations
Engage travelers across every stage of their journey with targeted mobile automations, enriched with open-time content. From boarding passes to booking updates as well as hotel and rental car availability, deliver time-sensitive information triggered by real-time geofenced triggers, push notifications, SMS, mobile wallet passes, or email.
Turn browsing into booking using personalized omnichannel engagements
Entice budding travelers to book by crafting automated engagements enriched with relevant 1:1 content. Easily send automated booking abandonment emails to potential customers personalized with the hotels or locations they viewed, re-target app users with location-specific offers, and much more.
Drive repeat traveler revenue with an integrated loyalty program
Identify frequent travelers and guests and keep them coming back with offers, rewards, and points that can be redeemed for exclusive VIP-only benefits. Integrate and activate your loyalty data to launch personalized cross-channel experiences that foster lasting traveler relationships.
Accelerate time-to-value with dedicated strategies and tactics
Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Lead acquisition
Use forms to capture leads on your website, then send an email confirmation.
Abandoned browse on top-selling category
Follow up a website browse of top-selling items where no purchase was made and no items were added to the cart.
Join Loyalty
Ask new customers to join the Loyalty program by highlighting its advantages.
Win back inactive customers
Engage inactive customers one last time to try to win them back, before suppressing them from further marketing activity.
Post-purchase feedback
Create promoters with a post-purchase review SMS campaign to drive satisfaction and repeat purchase.
Download app
Ask your customers to download your app to gather push opt-in.
Onboard to loyalty
Welcome new loyalty members.
In-session complementary cross-sell
Display an in-session website overlay campaign offering complementary products to your clients.
Enhance customer data
Ask for further CRM data to ensure better personalization and give an incentive in return.
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Frequently Asked Questions
Abandoned browse recovery campaigns for Travel businesses target travelers who viewed destinations or services but didn't book. SAP Emarsys sends automated reminders and personalized offers via email, mobile, or web push, encouraging travelers to complete bookings.
Automated win-back campaigns with personalized offers help re-engage travelers, recover lost revenue, and reduce churn. SAP Emarsys uses AI-powered segmentation to identify lapsed customers and deliver targeted 1:1 win-back campaigns.
SAP Emarsys unifies first-party data from bookings, browsing, and behaviors to build a single customer view. Travel and hospitality brands use this data to deliver real-time personalized marketing across email, SMS, mobile, web, conversational channels, and mobile wallet, improving engagement, conversions, and loyalty.
Yes. SAP Emarsys enables travel brands to promote extras like car rentals, insurance, or guided tours through automated campaigns. These upsells boost average order value and promote loyalty by enhancing the customer's travel experience.
Travel brands can create automated promotional and seasonal offer campaigns with SAP Emarsys. Using AI-powered segmentation, marketers can target audiences with relevant holiday deals, event packages, or peak-season offers that drive urgency and increase bookings.
Yes. With pre-built industry-specific automations like "Rate Your Stay" and "Rate Your Flight", SAP Emarsys can automatically send post-visit surveys to collect guest feedback. This data helps improve service quality and customer satisfaction.
SAP Emarsys supports Travel and Hospitality marketers with email, SMS, push notifications, in-app messages, mobile wallet, and web personalization. Brands can reach travelers at every stage of their journey using real-time, triggered communications.