6 Pillars Powering Cross-Channel Personalization
About the Ebook
This ebook is part of our Power Up Your Omnichannel Marketing Strategy series, which reveals the insights and strategies top brands use to deliver 1:1 experiences that build customer loyalty, increase lifetime value, and drive revenue.
What’s Inside
- Tips for acquiring and leveraging the data necessary for truly personalized marketing
- Why relevancy and timing can make or break a customer’s experience with your brand
- Why multi-channel customers have a greater LTV and are more valuable to your business
- How to avoid the all-too-common mistake of personalizing for the channel rather than the customer
- How brands use AI to execute true personalization at any scale across multiple regions and languages
- Why reporting and analytics play such a vital role in growing and refining your personalization strategy
With this ebook, you’ll get:
- A clear path toward creating a cross-channel personalization strategy that generates revenue
- The core requirements for building and scaling personalized experiences across all channels
- Expert insights on 1:1 on marketing from industry-leading brands, including Pizza Hut, Instant Brands, CUE Clothing Co., and more
