6 Pillars Powering Cross-Channel Personalization

Ema Mockup Cross Channel Ebook Cover 01

About the Ebook

This ebook is part of our Power Up Your Omnichannel Marketing Strategy series, which reveals the insights and strategies top brands use to deliver 1:1 experiences that build customer loyalty, increase lifetime value, and drive revenue.

What’s Inside

  • Tips for acquiring and leveraging the data necessary for truly personalized marketing 
  • Why relevancy and timing can make or break a customer’s experience with your brand
  • Why multi-channel customers have a greater LTV and are more valuable to your business 
  • How to avoid the all-too-common mistake of personalizing for the channel rather than the customer
  • How brands use AI to execute true personalization at any scale across multiple regions and languages
  • Why reporting and analytics play such a vital role in growing and refining your personalization strategy

With this ebook, you’ll get:

  • A clear path toward creating a cross-channel personalization strategy that generates revenue
  • The core requirements for building and scaling personalized experiences across all channels
  • Expert insights on 1:1 on marketing from industry-leading brands, including Pizza Hut, Instant Brands, CUE Clothing Co., and more