At SAP Emarsys, we’re proud to announce that, once again, we’ve secured our position as a leader in the Q3 2024 G2 ratings. Our commitment to providing marketers with advanced, scalable solutions across omnichannel engagement has earned us recognition in numerous categories, and we couldn’t be more thrilled. Our customers are at the heart of everything we do, and their feedback continues to drive our innovation.

Q3 2024 G2 Emarsys Key Achievements

For Q3 2024 G2 results, Emarsys has been recognized as a leader across 14 key categories, including:

  • Mobile Marketing
  • Marketing Platforms
  • Customer Journey Analytics
  • Marketing Analytics
  • Loyalty Management
  • Marketing Automation
  • Transactional Email
  • SMS Marketing
  • Personalization Engines
  • E-Commerce Personalization
  • Location-Based Marketing
  • Digital Experience Platforms (DXP)
  • E-Commerce
  • Digital Analytics

Our comprehensive, easy-to-use platform continues to empower marketers to deliver personalized, omnichannel campaigns, and we’ve seen standout performance in several areas:

  • Personalization Engines: Jumping from 24th to 9th in G2’s Grid® Report, marking a significant leap forward.
  • E-Commerce: Climbing markedly in the Grid® Report, solidifying our platform’s value for online retailers.
  • Transactional Email (Mid-Market): Moving from 17th to 5th, demonstrating our reliability and power in critical transactional communications.

Here are some other areas in which we received recognition. 

Mobile Marketing

Mobile has transformed consumer behavior. As an “always-on” channel, it has quickly become one of the dominant ways we shop for goods and consume content. Emarsys empowers marketers to connect with customers on-the-go, and in-the-moment, through native channels, AI -infused capabilities, and best-of-breed mobile integrations. In this quarter’s G2 ratings, Emarsys has once again been recognized as a leader in Mobile Marketing, reflecting our dedication to helping businesses reach their audiences wherever they are, at any time.

Our mobile marketing solutions empower brands to engage customers through SMS, in-app messaging, push notifications (mobile and web), conversational channels, mobile wallet passes, and mobile-responsive emails. What makes Emarsys stand out is our ability to seamlessly integrate mobile into a larger, cohesive omnichannel strategy. Whether it’s sending personalized, time-sensitive promotions via SMS or delivering contextual push notifications that drive users back to your app or in-store, Emarsys ensures that mobile engagement is relevant, timely, and aligned with broader marketing efforts.

With mobile usage only continuing to grow, Emarsys continues to innovate by offering brands advanced tools for mobile-specific segmentation, targeting, and personalization, enabling them to create campaigns that drive conversions and deepen customer relationships on the devices their customers rely on most.

Loyalty Management

In an increasingly competitive market, customer retention is more important than ever. Brands that can cultivate loyal customers not only secure repeat business but also benefit from organic advocacy through word-of-mouth and higher lifetime customer value. That’s why Emarsys’ recognition as a leader in Loyalty Management is so significant.

Our platform empowers brands to build highly personalized loyalty programs that go beyond traditional point-based systems. Through advanced segmentation and real-time data integration, Emarsys enables businesses to reward customers based on their individual behavior and preferences, ensuring every interaction feels unique and valuable. Our clients can create dynamic, omnichannel loyalty strategies that resonate deeply with customers, encouraging them to stay engaged over the long term.

From offering personalized rewards to automating loyalty-driven campaigns across channels, Emarsys continues to push the boundaries of loyalty management, helping brands nurture lasting relationships in an ever-evolving digital world.

Personalization Engines: Delivering Unique Experiences at Scale

Today’s consumers expect brands to speak directly to their needs and preferences. Personalization is no longer just a competitive advantage — it’s a necessity. Emarsys’ leap in G2’s Personalization Engines category, from 24th to 9th, demonstrates our leadership in delivering the tailored experiences that modern consumers demand.

Our personalization engine allows marketers to create individualized experiences across channels, driven by AI-powered insights. What sets Emarsys apart is our ability to offer true one-to-one personalization at scale, automating the delivery of dynamic content tailored to each customer’s behavior, location, and preferences. Whether it’s personalized product recommendations, tailored offers, or individualized messaging, our platform ensures every customer interaction feels bespoke.

Emarsys continues to innovate in this space by leveraging real-time customer data, behavioral triggers, and machine learning to deliver more precise, impactful personalization. This helps brands not only boost customer engagement but also drive conversions and loyalty, creating a seamless journey that keeps customers coming back.

Leading Enterprise and Small Business, Across the Globe

We’re excited to announce that we were included in a total of 324 reports this quarter, with 44 badges, 39 of them being leader badges. In addition, we’ve earned placement in 9 new reports, adding 4 new leader badges. This recognition highlights our innovation across a range of industries, and we’re particularly pleased to be named a leader for Enterprise, Mid-Market, and Small Business segments.

Our strength isn’t just felt in one area but across the globe, with the Americas being a key region where our products were consistently ranked as leaders. Emarsys is helping businesses drive personalized customer engagement on a global scale, offering solutions that meet the evolving needs of today’s marketers.

Customer Feedback: The Heart of Our Success

Our customers continue to rave about how Emarsys streamlines their marketing efforts and boosts campaign success:

Emarsys has been great for its easy-to-use automation tools, which save time and streamline marketing efforts. I also enjoy its strong segmentation capabilities, allowing me to send highly targeted campaigns that resonate with specific customer groups. The platform’s detailed analytics and reporting features have been incredibly helpful in tracking the success of my campaigns.

Emarsys has been useful in the running of our omnichannel marketing efforts. It enables me to target specific audiences, deliver relevant content across the desired channels, and manage routines.

And, one of our favorites:

 “Best Omni-channel Marketing Platform.”

What’s Next?

We’re honored to be recognized in this quarter’s G2 reports, and we’re not stopping here. With innovations in AI-driven marketing, enhanced customer journey tracking, and deeper personalization capabilities on the horizon, Emarsys remains committed to helping brands grow and thrive in an increasingly competitive digital landscape.

This continued recognition from G2 is a testament to the ongoing partnership we have with our customers. Their feedback pushes us to continuously evolve, ensuring Emarsys remains the go-to platform for omnichannel marketing success.

Let’s keep innovating, together.