With Facebook ads, you’ll be able to reach a global audience in one of the most cost-effective ways available today. 

At least 3 million businesses are active on Facebook every day, with more than 2.5 billion registered users. Although it may appear that we are entering dangerous seas, the truth is that it’s never been a better time to establish a digital ads strategy and promote on Facebook.

Integration of CRM with Facebook Ads

Create and maintain relationships with present and potential customers using Emarsys’ CRM ads. By integrating your CRM with Facebook, you can follow up on leads more quickly, nurture contacts in your CRM, and drive  conversion across the customer lifecycle.


How to Use Facebook Ads to Acquire Customers

On Facebook, there are an estimated 8 million companies that can be classified as “active advertisers” (which means they spend money on Facebook ads to promote their products and services).

Following are some ways to rapidly expand your customer base by using Facebook ads.

Acquire more valuable leads with lookalike audiences

  • With new customer acquisition being harder than ever, it’s even more important for marketers to deliver relevant and engaging content from the very first engagement with a potential customer. 
  • Marketers who have connected channels and data are able to capitalize on everything they know about their customers and use that data to find similar, high-value customers. For instance, Emarsys users that leverage CRM ads can check for user profiles associated with email addresses or mobile phone numbers (or both) stored in their contact database, then use that data to not only create a list of Facebook users, and lists of similar users to existing segments.
  • With integrated data and AI, they can find new, high-value customers that share the preferences, browsing habits, and purchase history of your most valuable customers. Create lookalike audiences in social networks from source segments based on mobile, web, or email behavior, as well as customer lifecycle data and predicted behavior.

Use lead-ads

Facebook advertisements let you track down potential customers and collect their contact information. With an Instant Form, you can capture personal information such as a person’s name, email address, phone number, or other identifying variables. Using these forms, you can also ask specific questions to understand your prospective buyers.

  1. You can use lead advertising for the following purposes:
    1. Determining who your target market is and how you can best reach them
    2. Obtaining the names and email addresses of those who are interested in receiving your company’s newsletter
    3. Recognizing and anticipate the needs of potential customers
    4. Encouraging folks to sign up for your courses
    5. Using advertising manager or your Facebook page to produce leads from the platform

Identify the Most Effective Message 

By choosing the right creative mix for your Facebook ads, you can ensure your campaign is appealing to a new lead. Your messaging and creative approach are the two most crucial elements of success:

  • Messaging
    • Trust is becoming more important than ever. Think about blockages that would stop a potential customer from giving your products a try and how you can mitigate them.
      • Free shipping and returns help to remove some risk.
      • Reviews help add social proof and credibility.
      • Authentic testimonials create a heartfelt connection with new customers.
    • Consider the types of offers and messaging has worked to push first-time buyers across other channels. How can you incorporate some of the same messaging?  
    • What type of value exchange will you use once a lead gets to the product page?
  • Creative 
    • You have to use clear data for clearer insights. Use data from your existing customers to understand the right creatives and products to highlight that would be relevant to the audience segment you’re targeting for the greatest impact .
      • What items are popular or in season?
      • What data do you already know about the customer?
      • Ensure the message, creative and audience groups are aligned to have the  greatest impact.

Use automation to get rid of the complexity and scale

There is a lengthy history of Facebook campaigns focusing on hyper-targeted subgroups. As a result, many organizations are finding success by reducing the number of campaigns they run on Facebook to increase client acquisition in a more scalable way.

For example, a home improvement retailer like Home Depot might set up a campaign to run Facebook ads targeted at an audience that meet specified demographics and lifestyles. 

Using this approach, their ads are shown to the exact niche groups that they want to target for increasing sales. And automation takes the load of the marketers, automatically enrolling customers who meet certain trigger requirements.  

Take Advantage of the Automated Placements Available

One of the most important components of Facebook’s optimization algorithm is the use of automatic placements. 

Not only does this help you build your total addressable market on Facebook, but it also boosts your Instagram exposure. Ads are shown to people who are most likely to become paying customers based on Facebook’s data-driven algorithms.

Get Over Your Apprehensions About Giving Anything For Free

On Facebook, contests and prizes remain a popular method of attracting new customers. Within our platform, you can use your audience insights to guide you in designing strategies that will appeal to your audience and grow loyalty.

A combination of paid advertising and word-of-mouth audience participation can help these campaigns bring their products and services in front of a larger audience.

Use Facebook Ads to Nurture Audiences

Using Facebook’s retargeting tools, here are three lead-nurturing tactics for lapsed users:

1.     Nurturing Leads in a Sequential Order

Your Facebook advertising should complement your omnichannel campaigns, especially when reengaging customers who interact with your brand but do not convert.

2.     Strategic Prioritization

Using your CRM, you can import a list of different segments into Facebook’s highly targeted audiences. You can communicate with, say, cart abandoners with specific campaigns (e.g., your most valuable items). 

If you’re looking to reactivate lapsed Facebook members, Facebook can help you test different sorts of offers and messages. Your test findings will be available to you within a day of doing the test. Your traditional email marketing strategy can then be improved based on insights and findings.

3.     Increased Reach

To ensure that the retargeting message reaches your lapsed users who did not open your lead nurture email, upload a CRM list of your lapsed users. To reach younger demographics, this strategy is recommended.

How to Use Facebook Ads to Re-engage Customers

People who have visited your business, website, or app can be persuaded to purchase if you use the appropriate Facebook marketing strategies.

1.     Look For People Who are Ready to Take Action

You can deliver ads to people who are already engaged in online activity with the help of the Meta pixel and SDK. Retargeting is a typical term for this procedure. In addition to tracking ad clicks, website visits, and adds-to-cart, the pixel also gives you information on in-app actions, such as purchases, which are tracked by the SDK.

For example, Lounge Underwear, an undergarments manufacturer, tracks its site visitors and runs Facebook ad campaigns to keep on retargeting them until they end up making a purchase from the online store.

2.     Create a Personalized Audience

Reinforcement begins with an audience tailored to your customers’ specific needs. Another method is to create custom audiences by hand (using a list of customers’ names and other relevant data). This option includes automatically adding users depending on the activities you’re most interested in targeting with your pixel or SDK.

3.     Make Your Ads More Relevant

Get to know your target audience and show them relevant ads as they progress through their customer journey. 

Start a new dialogue by sending sponsored messages to those who have already expressed an interest in your company, or use dynamic ads to display the most relevant products from a catalog at the optimal time.

4.     Measure the Impact of Your Commercials

To better understand your audience, you can use Meta measurement to identify the ad formats and platforms generating the greatest interest. 

Conversion lift tests can help you determine the return on your ad expenditure, so be sure to do some of your own.


Marketers can take advantage of Facebook’s vast reach to get their products and services in front of a large audience. Facebook advertisements are one of these tools. 

Custom form fields allow marketers to collect more information about potential customers while making the process easy for the end user. 

Advertisers can benefit greatly from Facebook ads due to the option to customize campaigns  in a way they can’t do elsewhere. The richness of data available through ads on Facebook is unmatched, making it one of the pillars of any successful marketing approach in 2022.

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