What is purchase frequency?
Purchase frequency is the average rate at which customers buy products from a company during a certain period of time.
It can reveal a variety of insights into customer behavior and preferences and help marketers understand the types of products customers buy, how often they make purchases, and if there is an opportunity to increase sales by introducing new products or offering discounts.
Tracking purchase frequency over time can help marketers understand the effectiveness of marketing strategies and campaigns as well as assess the overall performance of the business.