The Ultimate Guide to Driving
Repeat Purchases & Loyalty

Post-Holiday Retail Playbook

What’s Inside

  • 5 actionable strategies to drive repeat purchases after the holidays
  • 3 mini case studies from brands using data to drive retention
  • Tons of brand examples, emails, and templates for inspiration

Re-engaging new contacts collected during the holidays is a can’t-miss opportunity to drive the revenue and customer growth you need to meet company-wide objectives.

Because it’s 5x easier to retain a customer than to try and acquire a new one, providing special offers to existing customers will play a major role in retention.

This playbook offers the five best ways to encourage first-time buyers to buy again and ultimately become lifetime brand advocates.

Marketers Have a 27% Chance of Retaining 1st-Time Buyer

What’s the plan to re-engage first-time digital buyers so they return not just once, but over and over?

Cut through the noise of the busy online ecosystem with a calculated approach to customer engagement.

Family Shopping Christmas Gifts During Covid 19 Pandemic. They Wears A Protective Mask To Protect From Coronavirus Covid 19.
Food Ordering Application

Solve the One-Time Buyer Problem

In 2020, Black Friday, Cyber Monday, and the entire holiday sales season — historically the most profitable time of the year for businesses — transpired mostly online.

Learn to use precise segmentation, AI-powered personalization, re-subscription campaigns and more to inspire those first-time seasonal shoppers to come back and buy again and again. 

“It’s a sad fact that many brands still struggle to convert customers from first-time to repeat buyers. 70%-80% of a typical e-commerce business’ customers are single-order customers. Ensuring you optimize the post-purchase flow to understand the experience, build on the engagement, and drive to the second purchase is perhaps the biggest problem in marketing.”

14 Alex Timlin
Alex Timlin
SVP Verticals, Emarsys