What is push messaging?
Push messaging is a form of communication used by marketers to send targeted, time-sensitive messages to their audience via web or mobile devices.
Push messaging is a great way to encourage users to take action such as completing an order, clicking on a link, or downloading an app. It also helps marketers increase customer loyalty by giving customers reminders and updates about their product or service.
Push messaging can be used to send personalized messages with tailored content based on the user’s past behavior and interests.
What are the different types of push messaging?
Web push notifications: These are notifications that appear on web browsers as pop-ups, banners or icon badges. They can be used to send personalized messages and promotions directly to users, even when they’re not active on the website.
Desktop push notifications: These are notifications that appear on desktop computers and laptops. They can contain promotional messages, news articles and updates about new products or services.
Mobile app push notifications: These are sent through mobile applications and are optimized for small screens. They can be used to alert users of relevant content or remind them of activities they need to complete within the app.
Push notifications on wearables: These notifications are sent directly to wearables such as smartwatches and fitness trackers. They can be used to deliver alerts about upcoming events, provide quick access to fitness goals, or share important updates about weather information.
How are push messages different from SMS?
Push messages, unlike SMS, are sent through an internet connection and do not require recipients to provide a phone number.
Push notifications can also be more visually engaging, as they often come with images or gifs. Additionally, they are typically much shorter than SMS and don’t require replies from users, allowing for easier engagement.
Push notifications can also be highly personalized to individual user preferences and behavior, and set to send based on real-time triggers.
What are the five most common uses of push messages?
Reminders: Notifications that remind users of upcoming events, activities or deadlines.
Promotions: Alerting users about new deals and discounts for products or services.
Geolocation push messages: Tailored messages based on a user’s current location.
News updates: Quick notifications about fresh content relevant to the user.
Alerts: Notifying users of important information such as weather alerts, flight changes or live updates.
Integrating push messaging with Emarsys
Emarsys works with leading brands like adidas Runtastic and Babbel to increase acquisition, purchase frequency, average order value, and retention by enabling them to unify customer, sales, and product data that fuels automated mobile in-app campaigns.