Smarter Loyalty Starts Here
Dive into our Loyalty Hub for insights, strategies, and real-world use cases you need to scale personalized, AI-driven loyalty that grows customer relationships.
How do you keep customers loyal when AI can find them a better deal in seconds?
Not by offering more discounts. AI makes comparisons, recommendations, and product discovery easier, which means that customers no longer need to stay loyal simply to access the best price. Which is why loyalty is shifting from rewards to relationships.
The data backs it up.
*Source: Customer Loyalty Index; SAP Engagement Cloud 2026
60%
are more loyal to brands that make them feel personally valued.
30%
have already switched from a brand they were loyal to because of AI, rising to 45% for Gen Z.
Yet only 38%
of consumers now say rewards drive their loyalty – the lowest level in six years of this research.
From insight to action – everything you need to grow loyalty in the Engagement Era
Original research, hands-on strategies, and real customer results that show exactly what it takes to harness the power of loyalty and win lasting customer relationships.
Customer Loyalty Index
Our latest Customer Loyalty Index (now in its sixth year) shows what earns customer loyalty, what breaks it and how AI is instrumental in both outcomes.
B2B Buyer Loyalty Index 2026
Your buyers are already using AI agents to evaluate, compare, and switch suppliers. This index, based on a survey of 2,295 enterprise tech decision-makers, shows you how to earn buyer loyalty in the age of AI.
Explore SAP Engagement Cloud features, use cases + more
The Personalization Playbook: Actionable AI-driven loyalty use cases
A practical guide packed with frameworks, use cases, and channel strategies to help you deliver personalized engagement that grows customer loyalty.
10 Retail Brands with the Best Customer Loyalty Programs
Get inspired with 5-star loyalty strategies. Strengthen retention, boost lifetime value, and turn engagement into sustainable revenue growth.
Loyalty at Scale: Strategies and Use Cases for Powering Real-Time Consumer Engagement
An interactive walkthrough of how Consumer Products brands can create a multi-touch, omnichannel consumer journey.
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20%
uplift in repeat purchases
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52%
increase in active customers YoY
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+40%
increase in CRM revenue
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+195%
increase in loyalty program signups
300x
return on ad spend
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