2026 B2B Buyer Loyalty Index, Global
How AI Agents Are Transforming Trust, Loyalty, and Supplier Choice
About the report
Your biggest competitor may not be another supplier. It may be an AI agent.
As AI takes on a greater role in supplier discovery and purchasing decisions, buyers can evaluate alternatives faster than ever before. Relationships built over the years can now be challenged much more quickly.
Yet, loyalty remains strong. The 2026 Global B2B Buyer Loyalty Index reveals that 77% of buyers say they're loyal, but 69% would switch if AI presented a better option.
What makes buyers stay when AI is constantly searching for something better? Download the global report to learn how trust, customer experience, and responsible AI are redefining loyalty in the Autonomous Enterprise.
What’s Inside
The AI loyalty shift: How autonomous agents are reshaping supplier discovery, evaluation, and switching, and why 88% of buyers now trust AI-generated supplier recommendations.
The six types of B2B buyer loyalty: Which forms strengthened in 2026, which declined, and what that means for your retention and engagement strategy.
What builds loyalty and what breaks it: Learn the specific drivers that earn long-term commitment and the friction points that accelerate ch
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