What is an upsell?
Upselling is a sales strategy used to encourage customers to purchase an upgraded version of an item they are already considering buying or additional items that complement their original purchase.
Upselling is a sales strategy used to encourage customers to purchase an upgraded version of an item they are already considering buying or additional items that complement their original purchase.
Examples of commonly-used upselling strategies for e-commerce brands include:
Upselling is when a business encourages customers to make a higher-priced purchase than the one they had originally considered.
Cross-selling, on the other hand, is when a business suggests alternative items or services to those that the customer has already selected.
For example, in an online store, upsells might be offering customers a more expensive, higher-specification version of the item they are about to purchase, while cross-sells might be suggesting related items such as accessories or alternatives.
Drive revenue and customer average order value with these upselling techniques:
Bundling related products together and offering them at a discounted price can drive higher-value sales.
Showing customers more premium, higher-priced items or upgrades right before they check out can be effective in boosting order value.
Offering a discount on high-value upsells for a limited time can entice customers to take advantage and place an order.
Creating personalized offers based on customer preferences or past purchases can make customers more likely to upgrade their orders.
Providing clear upsell prompts during the purchase process, such as “add-on” or “you may also like”, is an effective way to increase order value without detracting from the customer experience.
SAP Emarsys helps leading brands like PUMA, Adore Beauty and Nike to connect their sales, product, and customer data, and launch personalized upsell campaigns to target audiences that increase Average Order Value.