What are in-app messages?

In-app messages are notifications that appear within a mobile app while it is being used.

These messages can be personalized and targeted to specific users based on their demographics or cross-channel behavior. They can be used to promote new features, offer discounts or promotions, or provide helpful tips and information.

In-app messages are an effective way to engage with users and drive conversions within the app. They can also be tracked and analyzed to measure their effectiveness and optimize future messaging strategies.

What are some examples of in-app messages?

Welcome messages: These messages greet new users when they first open the app and can provide onboarding advice that increases app stickiness.

Promotional messages: These messages offer discounts, promotions, or other incentives to encourage users to make a purchase or subscribe to a service.

Feature announcements: These messages inform users about new features or improvements in the app and can encourage them to try them out.

Abandoned cart messages: These messages remind users who have added items to their cart but not completed the checkout process that they still have items waiting for them.

What’s the difference between in-app messages and push notifications?

In-app messages appear within the app while it is being used. They can be personalized and targeted to specific users based on their behavior or demographics.

For example, a retail app might send an in-app message offering a discount on items that the user has previously viewed, or a fitness app might offer tips on how to improve workout performance based on the user’s activity history.

Push notifications, on the other hand, appear outside of the app while it is not being used. They can also be personalized and targeted based on user behavior or demographics.

For example, a news app might send a push notification alerting users to breaking news stories, or a social media app might notify users when someone likes or comments on one of their posts.

The main difference between these two types of messages is when they are delivered: in-app messages are delivered only when the user is actively using the app, while push notifications can be delivered at any time.

Both in-app messages and push notifications can be effective ways to engage with users and drive conversions within an app. It’s important for marketers to consider their audience and goals when deciding which type of message to use.

In-app messages with Emarsys

Emarsys works with leading brands like Babbel and adidas Runtastic to improve in-app engagement and conversion by unifying their customer, sales, and product data and enabling personalized in-app messages.