What is customer engagement marketing?

Customer engagement marketing is the practice of creating meaningful interactions between a brand and its customers. This can include tactics such as personalized messaging, social media outreach, loyalty programs, and other efforts that encourage customers to engage with a brand beyond just making a purchase.

The goal of customer engagement marketing is to build long-term relationships with customers by fostering loyalty, trust, and advocacy. By consistently delivering valuable experiences and content, brands can deepen their connections with customers and ultimately drive more sales and revenue.

Why is customer engagement marketing important?

In today’s highly competitive market, simply acquiring new customers isn’t enough. Brands need to work harder than ever to retain those customers and keep them coming back for more. This is where customer engagement marketing comes in.

By creating meaningful interactions with customers, brands can build stronger relationships that lead to greater loyalty and advocacy. When customers feel connected to a brand on a personal level, they are more likely to recommend that brand to others and become repeat buyers themselves.

Not only does customer engagement marketing help increase customer retention and loyalty, but it also has the potential to drive additional revenue through cross-selling and upselling opportunities. By consistently providing value through engaging content and experiences, brands can inspire customers to buy more products or services over time.

Overall, customer engagement marketing is an essential component of any successful marketing strategy. It allows brands to differentiate themselves from competitors by building deeper connections with customers and ultimately driving long-term growth and success.

What are common customer engagement tactics?

  • Personalized Messaging:
    Personalization is key to engaging customers in today’s market. By using customer, product and sales data, marketers can tailor messages and content to the specific needs and interests of individual customers. This in turn creates more meaningful interactions that resonate on a personal level.
  • Social Media Outreach:
    Social media platforms offer a powerful way to connect with customers in channels they love and use frequently. By regularly sharing engaging content, responding to comments and messages, and running targeted campaigns, brands can build strong relationships with their followers and drive brand awareness.
  • Loyalty Programs:
    Loyalty programs are a great way to reward customers for their repeat business and incentivize them to keep coming back. Whether it’s through points-based systems or exclusive offers and discounts, loyalty programs help foster deeper connections between brands and their most loyal customers.
  • Interactive Content:
    Interactive content such as quizzes, polls, games, and surveys can be highly engaging for customers. By providing opportunities for interaction and feedback, brands can encourage participation and collect valuable first-party data in the process.
  • Event Marketing:
    Hosting events such as webinars or in-person gatherings can be an effective way to engage customers in a more personal setting. These events provide opportunities for networking, education, and entertainment that help build stronger relationships between brands and their audiences.
  • Customer Surveys:
    Gathering customer feedback through surveys is an effective way to encourage engagement and gather both quantitative and qualitative feedback. Customer surveys provide opportunities for two-way communication between brands and customers. When customers feel like their opinions are valued and heard, they are more likely to remain engaged with the brand over time.

What is a customer engagement platform?

Customer engagement platforms help marketers and other business professionals engage with customers across multiple channels and touchpoints. These platforms typically provide a range of tools for managing interactions with customers such as email marketing, advertising, mobile app and web push, SMS messaging, and more.

The primary goal of a customer engagement platform is to help brands foster deeper connections with their customers by providing personalized experiences that are tailored to individual needs and preferences. By leveraging data and analytics to understand customer behavior and preferences, these platforms can help brands deliver targeted messages at the right time and in the right place.

Customer engagement platforms allow marketers to streamline their workflow by managing all customer interactions from one central location. This can save time and resources while also improving the overall efficiency of marketing campaigns.

Another benefit of using a customer engagement platform is that it provides opportunities for automation. By automating certain tasks such as sending follow-up emails or responding to customer inquiries via chatbot, brands can free up valuable time for their marketing teams to focus on higher-level strategic initiatives.

Overall, a customer engagement platform is an essential tool for modern marketers who want to build stronger relationships with their customers through personalized experiences delivered across multiple channels in real-time.

By leveraging the power of data and automation, these platforms can help brands achieve better outcomes for both the business and its customers.

Customer engagement with Emarsys

Emarsys is the customer engagement platform of choice for leading brands like Puma, Pizza Hut, and Nike. These brands, and 1,500 others, use Emarsys to increase their acquisition, purchase frequency, average order value, and retention by unifying their customer, sales, and product data and enabling personalized cross-channel execution.