Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Integrated Data Layer
Consolidate, enrich and activate.
Emarsys makes connecting sales, product and customer data easy, so you can get to the business of great customer experiences and driving results.
Data powers personalization
Consolidated data is the single biggest hurdle for marketers to deliver personalized customer experiences. In addition, systems that make it possible, don’t always make it easy.
Bring together data sources across your business and activate them across every marketing and commerce channel with Emarsys’ integrated data layer.
Easily create a holistic view of your customer
Our Integrated Data Layer unifies, cleanses, removes duplicates, and analyzes first-party data from business applications, customer data, and commerce solutions with tools that don’t take a data analyst to crack.
Activate the data to personalize campaigns without painful integration
From driving personalized product recommendations that reflect a customer’s lifelong loyalty to triggering a meaningful welcome message for a first-time buyer, we give you the tools to make it happen. Our Integrated Data Layer uses complex data points to understand each customer and personalize messages across channels without IT involvement.
See our integrated data layer for yourself in just 3 minutes
Discover why thousands of marketers trust Emarsys’s integrated data layer to drive customer engagement and accelerate business outcomes.
Use AI to understand your customers
It’s not just about having the data, it’s what you can learn from it. Emarsys enriches your data with AI, helping you understand what your customers like, in what channels they want to interact with you and what they’re likely to do next. Use AI-driven segments to retain loyal customers, win-back defectors and deliver personalization.
Power personalization with dynamic segments & predictive intelligence
Emarsys simplifies personalization by allowing marketers to quickly build dynamic segments based on contact properties or behavior. Our Predict engine then analyzes web behavior data to deliver personalized recommendations to your customers across email, mobile, and web.
Gibson and Emarsys
Orchestrating Omnichannel Customer Journeys
In this tell-all video, you’ll explore Gibson’s approach to optimizing customer journeys, personalization, and driving lifelong customer loyalty.
Know what channels are working and quickly adapt
Data unification across channels (Emarsys unifies online, offline, and mobile) means you can see campaign performance at a glance. Emarsys’ integrated data layer makes it easy to take action on the analytics with reporting tools, so you can quickly adapt your strategy and execution to deliver what customers want. And if you aren’t sure what to do next, our AI-driven insights will help you make those decisions.
Go beyond channel performance to business-driving metrics
Our Integrated Data Layer unlocks business value by showing the impact marketing has on revenue. The Strategic Dashboard shows how marketing campaigns affect customer lifetime value, repeat purchase, average order value and more and makes AI recommendations on how to improve your KPIs across the board.
Hear it from our customers
Leveraging first-party data to deliver sophisticated campaigns that drive results
“We were able to analyze the data we had, bring it together in one place so it’s no longer siloed, [and then] make use of all the technology that Emarsys has in terms of recommendations.”
Increasing conversions by integrating loyalty and unifying data — without IT support
“In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty.”
Connecting data to identify all customers across all properties — within a single integrated platform
“Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution and its ability to execute marketing automation across all touchpoints…”
Choose the market leading technology
Emarsys platform is ranked a leader for personalization, cross-channel campaign management and marketing automation.
Learn more about how integrated data powers our wider customer engagement platform
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.