Customer Data
Extensibility meets accessibility – at scale
Emarsys connects customer, sales, and product data to business intelligence and visualization tools to increase IT efficiencies and accelerate campaign execution.
Customer data that powers personalization
Connected customer data is the single biggest hurdle for marketers to deliver personalized customer experiences. In addition, systems that make it possible don’t always make it easy and tech stacks can quickly become complex and unfit for purpose.
Onboard data faster with a composable infrastructure
Enrich data with predictive insights & analytics
Use real-time event triggers to activate data in the moment
Connect to your preferred CDP and CIAM solutions
Consolidate your data with composable onboarding
We’ve redefined contact, sales and event data onboarding for quicker implementation with customer success experts to guide you along the way. Customer data is connected and analyzed across CX and operational systems such as your ERP, supply chain or BI tools that doesn’t take a data analyst to crack.
Enrich data with AI predictions and insights
Use AI to enrich your customer data. Deliver content and experiences that resonate with customers, in their preferred communication channels, based on what actions they’re likely to take next, such as purchasing or churning. By building it into your existing workflows, your teams can adopt AI faster and easier than ever.
Power personalization with dynamic segments and predictive intelligence
Emarsys makes complex personalization simple by allowing marketers to capitalize on pre-built, dynamic segments based on contact attributes, behavior or lifecycle stage. Our personalization engine templatizes your data from any source. Analyze web behavior data to deliver personalized content and offers to your customers using channel agnostic personalization tokens.
Activate data to personalize campaigns with real-time event triggers
From driving personalized product recommendations that reflect a customer’s lifelong loyalty, to triggering a meaningful welcome message for a first-time shopper, consumer, guest or fan, we give you the tools to make it happen. By streaming event data, Emarsys allows you to engage customers in time-sensitive moments with personalized content.
Build the customer engagement platform your business needs
Your platform, your choice. Make your customer engagement data more powerful by connecting flexibly to your entire tech stack–from other CX applications like your CDP and CIAM of choice, loyalty programs or advocacy solutions. Enrich data, sync identities, improve personalization and build lifecycle marketing use cases that increase customer lifetime value.
Go beyond channel performance to business-driving metrics
Unify customer engagement across channels (online, offline, and mobile) to unlock business value, showing the impact marketing has on revenue. Built-in reporting and analytics show how marketing campaigns affect customer lifetime value, repeat purchase, average order value, and more. And if you’re ready to use that data elsewhere (business intelligence platforms, legacy database systems etc.), our open data infrastructure makes it easy.
Hear it from our customers
Customer stories
Learn more about how integrated data powers our wider customer engagement platform
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客户数据
整合全企业的数据源，并跨渠道激活数据，打造个性化的客户互动体验。
个性化体验
利用 AI 驱动的见解扩展客户数据和细分，并跨渠道提供个性化体验，将见解转化为行动。
营销自动化
执行简单的单一渠道营销活动，或大规模创建复杂的跨渠道客户旅程。
全渠道营销
通过电子邮件、网页、移动端和广告等方式，提供与客户密切相关的一致信息，随时随地与客户互动。
AI 营销
使用 AI支持的流程、工具和产品功能，预测、自动化和个性化客户互动。
报告和分析
利用 AI 预测营销活动效果、衡量客户结果，并进行优化以最大化跨渠道互动度。
战略和策略
我们的平台内置卓越实践和可全面定制的客户旅程，企业可以直接部署这些预构建的战术内容，并据此调整自身的战略。
技术集成
了解 Emarsys 如何与技术和专家解决方案合作伙伴建立联系，解锁额外的收入来源、可扩展性和创新。
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