5 Retail Strategies for Effective Cross-Selling and Upselling
About the Ebook
Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately, increases customer lifetime value and retention. This Quick Guide cuts to the chase with 5 tried and tested strategies proven to increase revenue.
- The four factors that drive effective cross- and upselling
- Tips on which data points to use when bundling products for cross-sells
- The role of social proof in cross- and upselling
- Guidelines to follow in order to avoid ‘paralysis of choice’ in cross-selling campaigns
- Tips for crafting an effective post-purchase campaigns