The Omnichannel Guide to Retention & Loyalty
About this guide
How are the world’s most successful brands delivering the satisfying experiences that keep customers coming back to shop again and again, while also accelerating business results?
The answer: personalized, omnichannel marketing.
This guide is designed to help marketing teams build and execute a 1:1 omnichannel marketing strategy that increases retention, customer loyalty, and revenue.
- 5 types of customer loyalty marketers need to know — including the ONE type of loyalty that ensures the best business outcomes
- The “obsessive” business strategy that companies are using to achieve improved CX, higher margins, and stronger customer retention and loyalty
- 4 essential steps to creating an omnichannel marketing strategy that leads to better customer relationships, retention, and revenue
- Real brands sharing real marketing insights, including:
- Columbia Sportswear
- Pizza Hut
- Happy Socks
- French Connection
- Disney Theatrical Group
- Gibson Brands
- Beauty Pie
- PUMA Europe