“If we do right by our fans, that’s where we are all going to win and ultimately the fans will win. We really want to take the data and understand what they need next.
We want to understand how we can connect individual fans based on where they are and how they want to interact with us. And that’s where Emarsys has continually come into play with us. I am very thrilled to just keep that relationship going because it’s been extremely fruitful so far.”
#1
Most popular product in John Frieda catalog during ramp up
4X
Incrementally more contacts reached
88%
Purchased two or more products during ramp up campaign
2X
Increase in click to open rate
