“Keeping the engagement of our online and in store customers is on the top of our priorities, and the City Beach Rewards loyalty program is an important tool that could not only help us maintain but also grow this. We wanted a solution that could easily be integrated within the Emarsys platform and connect the overall customer experience from digital to in-store. Since launch, we’ve seen exponential engagement and have converted about 50% of our database to our rewards customer.”
#1
Most popular product in John Frieda catalog during ramp up
4X
Incrementally more contacts reached
88%
Purchased two or more products during ramp up campaign
2X
Increase in click to open rate
