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Deliver 1:1 personalized campaigns at scale.
See SAP Engagement Cloud in Action
3 Minute Demo
Deliver 1:1 personalized campaigns across
every message and channel.
The customer engagement solution trusted by leading brands and innovative marketers across the globe
Activate the full business context
Bring customer and operational data together through SAP Business Data Cloud and SAP CDP.
Turn segments into living audiences
Use AI and predictive analytics to engage the right customer segments based on lifecycle stage.
Act on every business signal
Workflows trigger on real events – orders, inventory, service tickets, loyalty milestones. Built-in AI governance means every interaction scales with trust and oversight.
Personalize every message and channel
On-brand and localized at scale, across email, SMS, mobile, web, and conversational channels.
Connect every interaction to the business
Let AI guide you to make decisions with business context backed by an extensible ecosystem.
See current and potential revenue impact
Built-in reporting shows where potential revenue and growth opportunities lie.
One trusted view of the customer and the business
Great customer engagement starts with knowing what’s actually happening across your business. SAP Business Data Cloud and SAP CDP bring operational, behavioral, and engagement data together, so every team and AI agent works from the same trusted context.
Power unique engagement and build meaningful connections across your business
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Customer Data
Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction.
Strategies and Tactics
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
Connect with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
Hear it from our customers
Customer stories
+32%
in revenue generation
Improving customer retention and repeat purchase through automation and personalization
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50%
database growth in 6 months
50%
growth in email revenue in one year
Amplifying customer relationships: How Gibson drives engagement by rocking omnichannel
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8x
conversion during hot sale promotion
How Adler Mannheim Creates Power-Plays for Fan Engagement and Loyalty with an AI-Fueled Data Foundation
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4x
Incrementally more contacts reached
How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate
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