Blog - SAP Engagement Cloud

How Leading Brands Are Preparing For The Future Of Autonomous CX

August 5, 2026

Thought Leadership

SAP Connect 2026

Sara Richter CMO

All General Thought Leadership How to Customer Stories Behind the Tech Guides

Hyper-Personalization Isn’t a Marketing Tactic; It’s an Enterprise Strategy

August 11, 2026

General

Hyper-Personalization feature

Sophia Holy Solutions Advisor Senior Specialist

Marketing Automation Best Practices to Drive Success

August 10, 2026

Actionable Insights

Marketer tapping a tablet screen on a desk showing a marketing automation workflow.

Mikkel Tophoj Services Consultant

Measuring Customer Engagement: 11 Metrics That Connect Sentiment, Behavior, and Revenue

August 7, 2026

Actionable Insights

A 3D graphic representing Engagement Metrics

Mikkel Tophoj Services Consultant

The Ecommerce Holiday Readiness Checklist for Marketing Teams

August 6, 2026

Actionable Insights, General

A marketer using their holiday readiness checklist by tapping on a tablet.

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

How Leading Brands Are Preparing For The Future Of Autonomous CX

August 5, 2026

Thought Leadership

SAP Connect 2026

Sara Richter CMO

Fall Marketing Ideas for Retail and Ecommerce Brands

August 3, 2026

Actionable Insights

Shopper walking through autumnal street on her phone.

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

Back to School Campaigns: Five Ideas Built on Data, Not Discounts

July 29, 2026

General

Four teenager friends with school bags walking together.

Michelle Grant Global Head of Consumer Industries Go-to-Market

AI Won’t Save Bad Marketing: 8 Hottest Takes from Mark Ritson

July 28, 2026

General, Innovative Perspectives

Blog Featured Marketing Clinic

Kate DeGroot Senior Manager Global Growth Marketing

11 Ways To Win Back The Customers Who Ghosted You

July 27, 2026

General

Middle-aged man working from home at a laptop.

Bastian Hagmaier Global Head of SAP Engagement Cloud Services