Blog - SAP Engagement Cloud

Winning Beyond the Whistle: How Brands Can Turn Global Cultural Moments into Lifelong Fans

June 26, 2026

Customer Stories, SAP Engagement Cloud Applied

FIFA World Cup blog post feature image

Megan Hostetler Global Head of Content

All General Thought Leadership How to Customer Stories Behind the Tech Guides

A Complete Guide To Retention Marketing

June 26, 2026

Actionable Insights

How to Do Retention Marketing: Female customer unboxing a product with a thank you note.

Mikkel Tophoj Services Consultant

Winning Beyond the Whistle: How Brands Can Turn Global Cultural Moments into Lifelong Fans

June 26, 2026

Customer Stories, SAP Engagement Cloud Applied

FIFA World Cup blog post feature image

Megan Hostetler Global Head of Content

When AI Can Finally Act: How SAP and Google Are Turning Real Customer Signals into Business Outcomes

June 24, 2026

General

Blog Featured Multi Agent Ai Marketing

Lucas Bergstroem VP of Partnerships

The Power of Influence: How the World’s Leading Premium Car Manufacturer Creates Lifelong Fans

June 22, 2026

General

aerial shot of BMW driving through forest

Megan Hostetler Global Head of Content

5 Personalization Mistakes That Ruin Customer Experience

June 18, 2026

General

5 Personalization Mistakes blog post feature image

Sophia Holy Solutions Advisor Senior Specialist

AI-Driven Holiday Engagement: 7 Steps to Peak Season Performance

June 18, 2026

Guides, How to

7 Steps to Peak Season Performance Pre Holiday Checklist blog feature image

Mikkel Tophoj Services Consultant

What High-Maturity Brands Do Differently: 5 Lessons in Customer Engagement

June 15, 2026

General

Blog Featured 5 Lessons

Megan Hostetler Global Head of Content

The Importance of Customer Loyalty for Economic Growth

June 8, 2026

General

Blog Featured Customer Loyalty Growth

Matthew Gardner Retail Industry Executive Advisor

Why Most Loyalty Programs Fail and How to Fix Engagement with Behavioral Science

June 3, 2026

General

Blog Featured Engagement Science

Caspar Yuill Customer Experience Consultant, SAP Engagement Cloud