Blog - SAP Engagement Cloud

AI Won’t Save Bad Marketing: 8 Hottest Takes from Mark Ritson

July 28, 2026

General, Innovative Perspectives

Blog Featured Marketing Clinic

Kate DeGroot Senior Manager Global Growth Marketing

All General Thought Leadership How to Customer Stories Behind the Tech Guides

Why Autonomous Marketing Needs Humans At The Helm

July 21, 2026

Actionable Insights

Marketing professional reviewing autonomous marketing campaign data on a tablet in a modern office

Sara Richter CMO

What Marketers Get Wrong About Gen Z

July 17, 2026

Actionable Insights, Innovative Perspectives

Gen Z consumers browsing on mobile—the primary engagement channel most marketers underinvest in

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

Customer Retention and Loyalty: Key Differences and Strategies

July 15, 2026

Guides

Person standing outside a clothing store window display

Matthew Gardner Retail Industry Executive Advisor

How Personalization Builds Customer Loyalty

July 13, 2026

Actionable Insights, Customer Stories, Innovative Perspectives

Customer browsing personalized product recommendations on a smartphone

Mikkel Tophoj Services Consultant

Beauty in the AI of the Beholder: How One Brand Transformed B2B and B2C Engagement

July 10, 2026

Customer Stories

Beauty Industry success story with AI feature image

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

5 B2C Marketing Trends You Can’t Ignore

July 10, 2026

Actionable Insights, General, Innovative Perspectives

unboxing some clothing on a desk | B2C marketing trends

Mikkel Tophoj Services Consultant

What Drives Millennial Brand Loyalty?

July 8, 2026

Actionable Insights

Matthew Gardner Retail Industry Executive Advisor

A Complete Guide to Customer Journey Orchestration

July 3, 2026

General

Young heterosexual couple in their 20s-30s looking at a phone together in their home.

Ellie Quacquarelli Strategic Consultant