Blog - SAP Engagement Cloud

How Leading Brands Are Preparing For The Future Of Autonomous CX

August 5, 2026

Thought Leadership

SAP Connect 2026

Sara Richter CMO

All General Thought Leadership How to Customer Stories Behind the Tech Guides

What Is Agentic Marketing, and Are You Ready for It?

August 28, 2026

General

Marketer tapping a tablet screen

Pauline Passley

What Experienced Implementation Teams Wish More Organizations Knew About Enterprise CX RFPs

August 27, 2026

General, Guides

Blog Featured Enterprise Cx Rfps

Drew Messinger-Michaels Head of Sales, BASE1

SAP Engagement Cloud Q3 2026 Release

August 26, 2026

Behind the Tech, General

Blog Hero En Pr26 Q3

Stefan Wenzel CPO at SAP Engagement Cloud

7 Questions to Ask Before IT Signs off on a New Customer Engagement Solution

August 26, 2026

Behind the Tech

Blog Featured 7 Questions

John Rice Chief Architect, SAP Engagement Cloud

How A Sports Retail Brand Unified Fan Data And Personalized Engagement Across Five Channels

August 24, 2026

Actionable Insights, Customer Stories, General

A sports retail store with a sale sign.

Matthew Gardner Retail Industry Executive Advisor

Holiday Readiness in 2026: Two Experts Share What Marketers Need to Get Right

August 21, 2026

General

5 Questions Every retail marketer should answer before peak season

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

How to Build a Re-Engagement Campaign That Brings Customers Back

August 19, 2026

Actionable Insights, How to

30-something female hiker sitting on top of a mountain looking at her phone

Mikkel Tophoj Services Consultant

Zero-Party Data vs First-Party Data: Understanding the Difference

August 17, 2026

Actionable Insights

20-something customer tapping mobile phone screen

Sophia Holy Solutions Advisor Senior Specialist

What Is Zero-Party Data?

August 14, 2026

Actionable Insights

Female marketer looking at customer data on a laptop

Mikkel Tophoj Services Consultant